Delray Runs on Season, and So Does the Chapter
Anyone who has done business here for a few years organizes their year around the same calendar. From late autumn through spring, Atlantic Avenue is full, the restaurants are booked, the contractors are backed up and the phone rings without effort. Through the summer it goes quiet. Businesses that do not plan for that swing spend every year surprised by it.
The chapter is useful precisely because of that rhythm. The quiet months are when you build the relationships, and the busy months are when the referrals get cashed. Members who join in January because they want work immediately have the timing backwards. The ones who show up through a slow August are the names that get passed around when the town fills back up.