← All categories

Radio / TV / Media Advertising: Best Referral Sources

Who should be sending you clients, and the rooms they are already sitting in. Tell us where you are and we will send the list.

Get your list

The rooms for media and advertising reps, the next meeting dates, and who to ask for when you walk in.

Your top referral sources
  1. Staffing / Recruiting
  2. Public Relations
  3. Attorney Intellectual Property
  4. IT Services / Managed IT
  5. Web Developer
See the full answer ↓
Start here

Your one-page action plan

Five partners, what starts the work for each one, and the three rooms to be in. Print it and keep it in the car.

Networking plan: Radio / TV / Media Advertising

The five people who should be sending you clients

  1. Staffing / Recruiting (They send you work)
    Shared trigger: a business signs a lease or opens a location
  2. Public Relations (They send you work)
    Shared trigger: a business launches or rebrands
  3. Attorney Intellectual Property (They send you work)
    Shared trigger: a business launches or rebrands
  4. IT Services / Managed IT (They send you work)
    Shared trigger: a business signs a lease or opens a location
  5. Web Developer (They send you work)
    Shared trigger: a business launches or rebrands

The three rooms to be in

  1. LinkedIn groups & local B2B communities: Your partners are in this room: staffing and recruiting firms, PR firms, and IP attorneys.
  2. Your city or county chamber of commerce: Your partners are in this room: staffing and recruiting firms, PR firms, and IP attorneys.
  3. Vistage: Your partners are in this room: staffing and recruiting firms, PR firms, and IT and managed service providers.
Or have it emailed to you ↑
The people

Who should be sending you clients

Ranked by what starts the job, not by who sounds close to your trade. When something happens that makes people need media and advertising reps, who else gets a call that same week?

Match strength is how much of your work starts from the same event as theirs, scored out of 100. Higher means you are more often called into the same job in the same week.

  1. 1 Staffing / Recruiting They send you work Trigger: a business signs a lease or opens a location 75 match strength out of 100
  2. 2 Public Relations They send you work Trigger: a business launches or rebrands 74 match strength out of 100
  3. 3 Attorney Intellectual Property They send you work Trigger: a business launches or rebrands 73 match strength out of 100
  4. 4 IT Services / Managed IT They send you work Trigger: a business signs a lease or opens a location 72 match strength out of 100
  5. 5 Web Developer They send you work Trigger: a business launches or rebrands 71 match strength out of 100
  6. 6 Sign Company They send you work Trigger: a business launches or rebrands 70 match strength out of 100
  7. 7 Graphic Designer They send you work Trigger: a business launches or rebrands 68 match strength out of 100
  8. 8 Business Banker They send you work Trigger: a business signs a lease or opens a location 68 match strength out of 100
  9. 9 Commercial Property Manager They send you work Trigger: a business signs a lease or opens a location 68 match strength out of 100
  10. 10 Telecom & VoIP They send you work Trigger: a business signs a lease or opens a location 67 match strength out of 100

Knowing the names is half of it. We will send the list with what to say to each one. Send me my list ↑

The rooms

Where those people actually are

Ranked by how many of your best partners are in the room, and how much work each one can send you. Give someone nine choices and they pick none, so we have marked the one to start with.

  1. 1 LinkedIn groups & local B2B communities Your pick Your partners are in this room: staffing and recruiting firms, PR firms, and IP attorneys. Online community · Always on · Free · ~3 hrs/month Chapter finder →
  2. 2 Your city or county chamber of commerce Your partners are in this room: staffing and recruiting firms, PR firms, and IP attorneys. Chamber of commerce · Monthly · Under $500/yr · ~4 hrs/month Chapter finder →
  3. 3 Vistage Your partners are in this room: staffing and recruiting firms, PR firms, and IT and managed service providers. Paid peer group · Monthly · $2,000+/yr · ~8 hrs/month Chapter finder →
  4. 4 Software & platform user groups Your partners are in this room: IT and managed service providers and web developers. Vendor & supply chain · Quarterly · Free · ~2 hrs/month
  5. 5 Industry Slack & Discord communities Your partners are in this room: IP attorneys and web developers. Online community · Always on · Free · ~2 hrs/month
  6. 6 Local business expo Your partners are in this room: web developers, sign companies, and graphic designers. Event or trade show · Annual · Under $500/yr · ~1 hrs/month
  7. 7 IT channel & MSP peer associations Your partners are in this room: IT and managed service providers and telecom and VoIP providers. Your partners' association · Quarterly · $2,000+/yr · ~3 hrs/month Chapter finder →
  8. 8 EO (Entrepreneurs' Organization) Your partners are in this room: PR firms and IP attorneys. Paid peer group · Monthly · $2,000+/yr · ~8 hrs/month Chapter finder →

Let us be straight with you. For media and advertising reps, a weekly referral group is not the best pick. Your partners gather in professional groups instead, so spend your time there. We would rather say that than sell you a seat you do not need.

These rooms meet on real dates. We will send you the next ones for your area. Send me the dates ↑

Your seat

Is your seat open?

Prime Time takes one Radio / TV / Media Advertising per chapter. Put a South Florida ZIP into the form above and we will show you which seats are open.

Add your ZIP code in the form above to see which seats are open. Go to the form ↑

Want this as a list you can act on?

Send it to yourself: the partners above, the rooms ranked for media and advertising reps, and the next meeting dates for your area.

Send me my list