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Radio / TV / Media Advertising: Best Referral Sources

Who should be sending you clients, and the rooms they are already sitting in.

Your top referral sources
  1. 01 Staffing / Recruiting 75
  2. 02 Public Relations 74
  3. 03 Attorney Intellectual Property 73
  4. 04 IT Services / Managed IT 72
  5. 05 Web Developer 71
See why, and what to say to each ↓

Get the networking events worth showing up to

Tell us where you are. We will send you the best rooms for media and advertising reps and the next meeting dates. Add a ZIP and this page will also show your local chapters and which seats are open.

Most business owners network where their competitors are, not where their referral partners are.

Your own trade group is for learning. Your partners' groups are where the work comes from. Everything below starts with one question. When something happens that makes people need media and advertising reps, who else gets a call that same week?

Media and advertising reps sell to other businesses, and most of the work starts when a business launches or rebrands. People take their time deciding, so a recommendation carries most of the weight. Clients come back, which makes one good introduction worth years.

What starts the work
  • Rebrand or launchwhen a business launches or rebrands
  • New lease or locationwhen a business signs a lease or opens a location
  • Business formationwhen somebody starts a company
Block one

Who should be sending you clients

Ranked by what starts the job, not by who sounds close to your trade.

  1. 01

    Staffing / Recruiting

    They send you work
    75

    Trigger: a business signs a lease or opens a location

    Staffing and recruiting firms hear about it when a business signs a lease or opens a location, before you do. This one sends you work rather than trading it.

  2. 02

    Public Relations

    They send you work
    74

    Trigger: a business launches or rebrands

    PR firms hear about it when a business launches or rebrands, before you do. This one sends you work rather than trading it.

  3. 03

    Attorney Intellectual Property

    They send you work
    73

    Trigger: a business launches or rebrands

    IP attorneys hear about it when a business launches or rebrands, before you do. This one sends you work rather than trading it.

  4. 04

    IT Services / Managed IT

    They send you work
    72

    Trigger: a business signs a lease or opens a location

    IT and managed service providers hear about it when a business signs a lease or opens a location, before you do. This one sends you work rather than trading it.

  5. 05

    Web Developer

    They send you work
    71

    Trigger: a business launches or rebrands

    Web developers hear about it when a business launches or rebrands, before you do. This one sends you work rather than trading it.

  6. 06

    Sign Company

    They send you work
    70

    Trigger: a business launches or rebrands

    Sign companies hear about it when a business launches or rebrands, before you do. This one sends you work rather than trading it.

  7. 07

    Graphic Designer

    They send you work
    68

    Trigger: a business launches or rebrands

    Graphic designers hear about it when a business launches or rebrands, before you do. This one sends you work rather than trading it.

  8. 08

    Business Banker

    They send you work
    68

    Trigger: a business signs a lease or opens a location

    Business bankers hear about it when a business signs a lease or opens a location, before you do. This one sends you work rather than trading it.

  9. 09

    Commercial Property Manager

    They send you work
    68

    Trigger: a business signs a lease or opens a location

    Commercial property managers hear about it when a business signs a lease or opens a location, before you do. This one sends you work rather than trading it.

  10. 10

    Telecom & VoIP

    They send you work
    67

    Trigger: a business signs a lease or opens a location

    Telecom and VoIP providers hear about it when a business signs a lease or opens a location, before you do. This one sends you work rather than trading it.

Block two

Where those people actually are

Ranked by how many of your best partners are in the room, and how much work each one can send you.

Start here

LinkedIn groups & local B2B communities

Your partners are in this room: staffing and recruiting firms, PR firms, and IP attorneys.

Works when your buyer has a job title. Useful comments on your partners' posts beat posting your own.

Online community Always on Free ~3 hrs/month
Find your local chapter →

Give someone nine choices and they pick none. If you do one thing from this page, do this.

  1. 01

    LinkedIn groups & local B2B communities

    Online community

    Your partners are in this room: staffing and recruiting firms, PR firms, and IP attorneys.

    Works when your buyer has a job title. Useful comments on your partners' posts beat posting your own.

    Always on Free ~3 hrs/month
    Chapter finder →
  2. 02

    Your city or county chamber of commerce

    Chamber of commerce

    Your partners are in this room: staffing and recruiting firms, PR firms, and IP attorneys.

    Too big and too broad on its own. The value is in one committee. Pick one and go every time. The same fifteen people show up, and they get to know you.

    Monthly Under $500/yr ~4 hrs/month
    Chapter finder →
  3. 03

    Vistage

    Paid peer group

    Your partners are in this room: staffing and recruiting firms, PR firms, and IT and managed service providers.

    Run CEO peer groups. You are buying advice, not leads, but the group turns into a warm list over time.

    Monthly $2,000+/yr ~8 hrs/month
    Chapter finder →
  4. 04

    Software & platform user groups

    Vendor & supply chain

    Your partners are in this room: IT and managed service providers and web developers.

    Groups for the software your customers use, like practice management, property management, and accounting. You meet people in the middle of a problem.

    Quarterly Free ~2 hrs/month
  5. 05

    Industry Slack & Discord communities

    Online community

    Your partners are in this room: IP attorneys and web developers.

    Where professional and technical trades actually talk now. Referrals happen in private messages, not in the channel.

    Always on Free ~2 hrs/month
  6. 06

    Local business expo

    Event or trade show

    Your partners are in this room: web developers, sign companies, and graphic designers.

    Usually run by the chamber. Each chat is short, but you can meet twenty nearby businesses in one morning. Good when you are starting from nothing.

    Annual Under $500/yr ~1 hrs/month
  7. 07

    IT channel & MSP peer associations

    Your partners' association

    Your partners are in this room: IT and managed service providers and telecom and VoIP providers.

    Vendor certifications and comparing notes. Good for running your business, weak for finding work.

    Quarterly $2,000+/yr ~3 hrs/month
    Chapter finder →
  8. 08

    EO (Entrepreneurs' Organization)

    Paid peer group

    Your partners are in this room: PR firms and IP attorneys.

    Owners above a revenue bar, meeting in private. Few referrals, but the ones that happen are big and close fast.

    Monthly $2,000+/yr ~8 hrs/month
    Chapter finder →

Let us be straight with you. For media and advertising reps, a weekly referral group is not the best pick. Your partners gather in professional groups instead, so spend your time there. We would rather say that than sell you a seat you do not need.

Block three

Is your seat open?

Prime Time takes one radio / tv / media advertising per chapter. Put in a South Florida ZIP above and we will show you which seats are open.

Add a ZIP code at the top of the page to see which seats are open.

Get the dates

Have the next meetings sent to you

The rooms above are the answer. This is when they meet. Tell us where to send it and we will email you the next dates for media and advertising reps, with the one page plan.

We already know your trade and your area from this page, so there is nothing else to fill in. We do not ask for a phone number. Every email we send has an unsubscribe link.

Take this with you

Your one-page action plan

Five partners, five things to say, three rooms. Print it and keep it in the car.

Networking plan: Radio / TV / Media Advertising

The five people who should be sending you clients

  1. Staffing / Recruiting (They send you work)
    Shared trigger: a business signs a lease or opens a location
  2. Public Relations (They send you work)
    Shared trigger: a business launches or rebrands
  3. Attorney Intellectual Property (They send you work)
    Shared trigger: a business launches or rebrands
  4. IT Services / Managed IT (They send you work)
    Shared trigger: a business signs a lease or opens a location
  5. Web Developer (They send you work)
    Shared trigger: a business launches or rebrands

The three rooms to be in

  1. LinkedIn groups & local B2B communities: Your partners are in this room: staffing and recruiting firms, PR firms, and IP attorneys.
  2. Your city or county chamber of commerce: Your partners are in this room: staffing and recruiting firms, PR firms, and IP attorneys.
  3. Vistage: Your partners are in this room: staffing and recruiting firms, PR firms, and IT and managed service providers.