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Interior Designer: Best Referral Sources

Who should be sending you clients, and the rooms they are already sitting in.

Get the networking events worth showing up to

Tell us where you are. We will send you the best rooms for interior designers and the next meeting dates. Add a ZIP and this page will also show your local chapters and which seats are open.

Most business owners network where their competitors are, not where their referral partners are.

Your own trade group is for learning. Your partners' groups are where the work comes from. Everything below starts with one question. When something happens that makes people need interior designers, who else gets a call that same week?

Interior designers sell to both individuals and businesses, and most of the work starts when a homeowner decides to remodel. It is planned well ahead, so the introduction has to happen early. Most clients buy once, so the flow of new names is the whole business.

What starts the work
  • Renovation projectwhen a homeowner decides to remodel
  • Home purchasewhen somebody buys a house
  • Move-in / relocationwhen a family moves into a new place
  • New lease or locationwhen a business signs a lease or opens a location
  • Divorcewhen a marriage ends
Block one

Who should be sending you clients

Ranked by what starts the job, not by who sounds close to your trade.

  1. 01

    Architect

    They send you work
    69

    Trigger: a homeowner decides to remodel

    Architects hear about it when a homeowner decides to remodel, before you do. This one sends you work rather than trading it.

  2. 02

    Remodeling Contractor

    They send you work
    68

    Trigger: a homeowner decides to remodel

    Remodeling contractors hear about it when a homeowner decides to remodel, before you do. This one sends you work rather than trading it.

  3. 03

    Attorney Real Estate

    They send you work
    66

    Trigger: somebody buys a house

    Real estate attorneys hear about it when somebody buys a house, before you do. This one sends you work rather than trading it.

  4. 04

    Insurance Property & Casualty

    They send you work
    65

    Trigger: somebody buys a house

    P&C insurance agents hear about it when somebody buys a house, before you do. This one sends you work rather than trading it.

  5. 05

    IT Services / Managed IT

    They send you work
    63

    Trigger: a business signs a lease or opens a location

    IT and managed service providers hear about it when a business signs a lease or opens a location, before you do. This one sends you work rather than trading it.

  6. 06

    General Contractor

    Two-way
    62

    Trigger: a homeowner decides to remodel

    You and general contractors both get the call when a homeowner decides to remodel, usually the same week. This one goes both ways.

  7. 07

    Commercial Property Manager

    They send you work
    62

    Trigger: a business signs a lease or opens a location

    Commercial property managers hear about it when a business signs a lease or opens a location, before you do. This one sends you work rather than trading it.

  8. 08

    Electrician

    Two-way
    61

    Trigger: a homeowner decides to remodel

    You and electricians both get the call when a homeowner decides to remodel, usually the same week. This one goes both ways.

  9. 09

    Property Manager (Residential)

    They send you work
    61

    Trigger: somebody buys a house

    Residential property managers hear about it when somebody buys a house, before you do. This one sends you work rather than trading it.

  10. 10

    Community Association Manager (HOA / Condo)

    Two-way
    61

    Trigger: a homeowner decides to remodel

    You and community association managers both get the call when a homeowner decides to remodel, usually the same week. This one goes both ways.

Block two

Where those people actually are

Ranked by how many of your best partners are in the room, and how much work each one can send you.

Start here

Your city or county chamber of commerce

Your partners are in this room: remodeling contractors, P&C insurance agents, and IT and managed service providers.

Too big and too broad on its own. The value is in one committee. Pick one and go every time. The same fifteen people show up, and they get to know you.

Chamber of commerce Monthly Under $500/yr ~4 hrs/month
Find your local chapter →

Give someone nine choices and they pick none. If you do one thing from this page, do this.

  1. 01

    Your city or county chamber of commerce

    Chamber of commerce

    Your partners are in this room: remodeling contractors, P&C insurance agents, and IT and managed service providers.

    Too big and too broad on its own. The value is in one committee. Pick one and go every time. The same fifteen people show up, and they get to know you.

    Monthly Under $500/yr ~4 hrs/month
    Chapter finder →
  2. 02

    Local home builders association (NAHB affiliate)

    Your partners' association

    Your partners are in this room: architects and general contractors.

    Builders plus every trade that works for them. This one is mixed. The builders are buyers for the trades, so it is an exception.

    Monthly $500–$2,000/yr ~4 hrs/month
    Chapter finder →
  3. 03

    NARI (National Association of the Remodeling Industry)

    Your partners' association

    Your partners are in this room: remodeling contractors and general contractors.

    Good for certification and finding subs. One exception: remodelers and specialty trades here really do hire each other.

    Monthly $500–$2,000/yr ~3 hrs/month
    Chapter finder →
  4. 04

    Distributor & showroom trade nights

    Vendor & supply chain

    Your partners are in this room: architects and remodeling contractors.

    Showrooms and suppliers hold mixers that pull in designers, builders, and the people who write specs. Nobody calls it networking, so nobody is fighting for attention.

    Quarterly Free ~2 hrs/month
  5. 05

    AIA (American Institute of Architects) chapter

    Your partners' association

    Your partners are in this room: architects and general contractors.

    Architects and the plans they draw. For trades, this is where your product gets named in the drawings before bidding starts.

    Monthly $500–$2,000/yr ~3 hrs/month
    Chapter finder →
  6. 06

    BNI

    Structured referral group

    One seat per category, so your competitors are excluded by rule and the seats around you are the partners above.

    The biggest referral group in the world. You meet every week. Only one person per job. They expect you to show up.

    Weekly $500–$2,000/yr ~8 hrs/month One seat per category
    Chapter finder →
  7. 07

    LeTip International

    Structured referral group

    One seat per category, so your competitors are excluded by rule and the seats around you are the partners above.

    Weekly referral chapters. One person per job. Strong with trades and home services.

    Weekly $500–$2,000/yr ~7 hrs/month One seat per category
    Chapter finder →
  8. 08

    Network In Action

    Structured referral group

    One seat per category, so your competitors are excluded by rule and the seats around you are the partners above.

    Referral groups that meet once a month. Good if you cannot give up a morning every week.

    Monthly $500–$2,000/yr ~3 hrs/month One seat per category
    Chapter finder →

Let us be straight with you. For interior designers, a weekly referral group is not the best pick. Your partners gather in professional groups instead, so spend your time there. We would rather say that than sell you a seat you do not need.

Block three

Is your seat open?

Prime Time takes one interior designer per chapter. Put in a South Florida ZIP above and we will show you which seats are open.

Add a ZIP code at the top of the page to see which seats are open.

Get the dates

Have the next meetings sent to you

The rooms above are the answer. This is when they meet. Tell us where to send it and we will email you the next dates for interior designers, with the one page plan.

We already know your trade and your area from this page, so there is nothing else to fill in. We do not ask for a phone number. Every email we send has an unsubscribe link.

Take this with you

Your one-page action plan

Five partners, five things to say, three rooms. Print it and keep it in the car.

Networking plan: Interior Designer

The five people who should be sending you clients

  1. Architect (They send you work)
    Shared trigger: a homeowner decides to remodel
  2. Remodeling Contractor (They send you work)
    Shared trigger: a homeowner decides to remodel
  3. Attorney Real Estate (They send you work)
    Shared trigger: somebody buys a house
  4. Insurance Property & Casualty (They send you work)
    Shared trigger: somebody buys a house
  5. IT Services / Managed IT (They send you work)
    Shared trigger: a business signs a lease or opens a location

The three rooms to be in

  1. Your city or county chamber of commerce: Your partners are in this room: remodeling contractors, P&C insurance agents, and IT and managed service providers.
  2. Local home builders association (NAHB affiliate): Your partners are in this room: architects and general contractors.
  3. NARI (National Association of the Remodeling Industry): Your partners are in this room: remodeling contractors and general contractors.