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Life Insurance: Best Referral Sources

Who should be sending you clients, and the rooms they are already sitting in. Tell us where you are and we will send the list.

Get your list

The rooms for life insurance agents, the next meeting dates, and who to ask for when you walk in.

Start here

Your one-page action plan

Five partners, what starts the work for each one, and the three rooms to be in. Print it and keep it in the car.

Networking plan: Insurance Life

The five people who should be sending you clients

  1. CPA / Accountant (They send you work)
    Shared trigger: somebody starts a company
  2. Bookkeeper (They send you work)
    Shared trigger: somebody starts a company
  3. Insurance Property & Casualty (They send you work)
    Shared trigger: somebody buys a house
  4. Real Estate Agent (Residential) (They send you work)
    Shared trigger: somebody buys a house
  5. Attorney Real Estate (They send you work)
    Shared trigger: somebody buys a house

The three rooms to be in

  1. Your local Realtor board or association: Your partners are in this room: residential real estate agents, real estate attorneys, and title companies.
  2. LinkedIn groups & local B2B communities: Your partners are in this room: CPAs, bookkeepers, and P&C insurance agents.
  3. State CPA society: Your partners are in this room: CPAs and bookkeepers.
The people

Who should be sending you clients

Ranked by what starts the job, not by who sounds close to your trade. When something happens that makes people need life insurance agents, who else gets a call that same week?

Match strength is how much of your work starts from the same event as theirs, scored out of 100. Higher means you are more often called into the same job in the same week.

  1. 1 CPA / Accountant They send you work Trigger: somebody starts a company 74 match strength out of 100
  2. 2 Bookkeeper They send you work Trigger: somebody starts a company 70 match strength out of 100
  3. 3 Insurance Property & Casualty They send you work Trigger: somebody buys a house 68 match strength out of 100
  4. 4 Real Estate Agent (Residential) They send you work Trigger: somebody buys a house 67 match strength out of 100
  5. 5 Attorney Real Estate They send you work Trigger: somebody buys a house 67 match strength out of 100
  6. 6 Business Banker They send you work Trigger: somebody starts a company 66 match strength out of 100
  7. 7 Title Company They send you work Trigger: somebody buys a house 65 match strength out of 100
  8. 8 Attorney Estate Planning & Probate Two-way Trigger: a couple has a child 63 match strength out of 100
  9. 9 Real Estate Appraiser They send you work Trigger: somebody buys a house 63 match strength out of 100
  10. 10 Property Manager (Residential) They send you work Trigger: somebody buys a house 62 match strength out of 100

Knowing the names is half of it. We will send the list with what to say to each one. Send me my list ↑

The rooms

Where those people actually are

Ranked by how many of your best partners are in the room, and how much work each one can send you. Give someone nine choices and they pick none, so we have marked the one to start with.

  1. 1 Your local Realtor board or association Your pick Your partners are in this room: residential real estate agents, real estate attorneys, and title companies. Your partners' association · Monthly · Under $500/yr · ~4 hrs/month Chapter finder →
  2. 2 LinkedIn groups & local B2B communities Your partners are in this room: CPAs, bookkeepers, and P&C insurance agents. Online community · Always on · Free · ~3 hrs/month Chapter finder →
  3. 3 State CPA society Your partners are in this room: CPAs and bookkeepers. Your partners' association · Monthly · Under $500/yr · ~3 hrs/month Chapter finder →
  4. 4 Your city or county chamber of commerce Your partners are in this room: CPAs, bookkeepers, and P&C insurance agents. Chamber of commerce · Monthly · Under $500/yr · ~4 hrs/month Chapter finder →
  5. 5 Land title association Your partners are in this room: real estate attorneys, title companies, and appraisers. Your partners' association · Quarterly · Under $500/yr · ~2 hrs/month Chapter finder →
  6. 6 Your local estate planning council Your partners are in this room: CPAs and estate planning attorneys. Your partners' association · Monthly · Under $500/yr · ~3 hrs/month Chapter finder →
  7. 7 BNI One seat per category, so your competitors are excluded by rule and the seats around you are the partners above. Structured referral group · Weekly · $500–$2,000/yr · ~8 hrs/month · One seat per category Chapter finder →
  8. 8 LeTip International One seat per category, so your competitors are excluded by rule and the seats around you are the partners above. Structured referral group · Weekly · $500–$2,000/yr · ~7 hrs/month · One seat per category Chapter finder →

Let us be straight with you. For life insurance agents, a weekly referral group is not the best pick. Your partners gather in professional groups instead, so spend your time there. We would rather say that than sell you a seat you do not need.

These rooms meet on real dates. We will send you the next ones for your area. Send me the dates ↑

Your seat

Is your seat open?

Prime Time takes one Insurance Life per chapter. Put a South Florida ZIP into the form above and we will show you which seats are open.

Add your ZIP code in the form above to see which seats are open. Go to the form ↑

Want this as a list you can act on?

Send it to yourself: the partners above, the rooms ranked for life insurance agents, and the next meeting dates for your area.

Send me my list