Life Insurance: Best Referral Sources
Who should be sending you clients, and the rooms they are already sitting in.
Get the networking events worth showing up to
Tell us where you are. We will send you the best rooms for life insurance agents and the next meeting dates. Add a ZIP and this page will also show your local chapters and which seats are open.
Most business owners network where their competitors are, not where their referral partners are.
Your own trade group is for learning. Your partners' groups are where the work comes from. Everything below starts with one question. When something happens that makes people need life insurance agents, who else gets a call that same week?
Life insurance agents sell to both individuals and businesses, and most of the work starts when a couple has a child. People take their time deciding, so a recommendation carries most of the weight. Most clients buy once, so the flow of new names is the whole business.
- New babywhen a couple has a child
- Home purchasewhen somebody buys a house
- Business formationwhen somebody starts a company
- Death / probatewhen somebody dies and an estate has to be settled
- Divorcewhen a marriage ends
- Retirementwhen somebody retires
- Sale of a businesswhen an owner sells the company
Who should be sending you clients
Who you should be sending clients to
Ranked by what starts the job, not by who sounds close to your trade.
The same list, turned around. Give first and the rest follows.
- 01
CPA / Accountant
They send you work74Trigger: somebody starts a company
CPAs hear about it when somebody starts a company, before you do. This one sends you work rather than trading it.
- 02
Bookkeeper
They send you work70Trigger: somebody starts a company
Bookkeepers hear about it when somebody starts a company, before you do. This one sends you work rather than trading it.
- 03
Insurance Property & Casualty
They send you work68Trigger: somebody buys a house
P&C insurance agents hear about it when somebody buys a house, before you do. This one sends you work rather than trading it.
- 04
Real Estate Agent (Residential)
They send you work67Trigger: somebody buys a house
Residential real estate agents hear about it when somebody buys a house, before you do. This one sends you work rather than trading it.
- 05
Attorney Real Estate
They send you work67Trigger: somebody buys a house
Real estate attorneys hear about it when somebody buys a house, before you do. This one sends you work rather than trading it.
- 06
Business Banker
They send you work66Trigger: somebody starts a company
Business bankers hear about it when somebody starts a company, before you do. This one sends you work rather than trading it.
- 07
Title Company
They send you work65Trigger: somebody buys a house
Title companies hear about it when somebody buys a house, before you do. This one sends you work rather than trading it.
- 08
Attorney Estate Planning & Probate
Two-way63Trigger: a couple has a child
You and estate planning attorneys both get the call when a couple has a child, usually the same week. This one goes both ways.
- 09
Real Estate Appraiser
They send you work63Trigger: somebody buys a house
Appraisers hear about it when somebody buys a house, before you do. This one sends you work rather than trading it.
- 10
Property Manager (Residential)
They send you work62Trigger: somebody buys a house
Residential property managers hear about it when somebody buys a house, before you do. This one sends you work rather than trading it.
- 01
Childcare & Preschool
You send them work63Trigger: a couple has a child
You hear about it when a couple has a child, before childcare centers and preschools do. Expect to give more than you get back here.
- 02
Attorney Estate Planning & Probate
Two-way60Trigger: a couple has a child
You and estate planning attorneys both get the call when a couple has a child, usually the same week. This one goes both ways.
- 03
CPA / Accountant
They send you work57Trigger: somebody starts a company
CPAs hear about it when somebody starts a company, before you do. This one sends you work rather than trading it.
- 04
Mortgage Broker / Loan Officer
They send you work57Trigger: somebody buys a house
Mortgage brokers hear about it when somebody buys a house, before you do. This one sends you work rather than trading it.
- 05
Web Developer
You send them work57Trigger: somebody starts a company
You hear about it when somebody starts a company, before web developers do. Expect to give more than you get back here.
- 06
Real Estate Agent (Residential)
They send you work55Trigger: somebody buys a house
Residential real estate agents hear about it when somebody buys a house, before you do. This one sends you work rather than trading it.
Where those people actually are
Ranked by how many of your best partners are in the room, and how much work each one can send you.
Your local Realtor board or association
Your partners are in this room: residential real estate agents, real estate attorneys, and title companies.
Join as a vendor and you are in front of hundreds of agents. They need people they trust at every closing. Ask about the vendor committee and the classes for new agents, not just the parties.
Find your local chapter →Give someone nine choices and they pick none. If you do one thing from this page, do this.
- 01
Your local Realtor board or association
Your partners' associationYour partners are in this room: residential real estate agents, real estate attorneys, and title companies.
Join as a vendor and you are in front of hundreds of agents. They need people they trust at every closing. Ask about the vendor committee and the classes for new agents, not just the parties.
Chapter finder → - 02
LinkedIn groups & local B2B communities
Online communityYour partners are in this room: CPAs, bookkeepers, and P&C insurance agents.
Works when your buyer has a job title. Useful comments on your partners' posts beat posting your own.
Chapter finder → - 03
State CPA society
Your partners' associationYour partners are in this room: CPAs and bookkeepers.
A CPA is the person most business owners trust most. Sponsors can go to chapter meetings and classes.
Chapter finder → - 04
Your city or county chamber of commerce
Chamber of commerceYour partners are in this room: CPAs, bookkeepers, and P&C insurance agents.
Too big and too broad on its own. The value is in one committee. Pick one and go every time. The same fifteen people show up, and they get to know you.
Chapter finder → - 05
Land title association
Your partners' associationYour partners are in this room: real estate attorneys, title companies, and appraisers.
Title agents and closing lawyers. They touch every deal on its last day.
Chapter finder → - 06
Your local estate planning council
Your partners' associationYour partners are in this room: CPAs and estate planning attorneys.
Estate lawyers, CPAs, bankers, and insurance people in one room on purpose. It was built for this kind of referral.
Chapter finder → - 07
BNI
Structured referral groupOne seat per category, so your competitors are excluded by rule and the seats around you are the partners above.
The biggest referral group in the world. You meet every week. Only one person per job. They expect you to show up.
Chapter finder → - 08
LeTip International
Structured referral groupOne seat per category, so your competitors are excluded by rule and the seats around you are the partners above.
Weekly referral chapters. One person per job. Strong with trades and home services.
Chapter finder →
Your local Realtor board or association
Your partners are in this room: residential real estate agents, real estate attorneys, and title companies.
Join as a vendor and you are in front of hundreds of agents. They need people they trust at every closing. Ask about the vendor committee and the classes for new agents, not just the parties.
Find your local chapter →Give someone nine choices and they pick none. If you do one thing from this page, do this.
- 01
Your local Realtor board or association
Your partners' associationYour partners are in this room: residential real estate agents, real estate attorneys, and title companies.
Join as a vendor and you are in front of hundreds of agents. They need people they trust at every closing. Ask about the vendor committee and the classes for new agents, not just the parties.
Chapter finder → - 02
LinkedIn groups & local B2B communities
Online communityYour partners are in this room: CPAs, bookkeepers, and P&C insurance agents.
Works when your buyer has a job title. Useful comments on your partners' posts beat posting your own.
Chapter finder → - 03
State CPA society
Your partners' associationYour partners are in this room: CPAs and bookkeepers.
A CPA is the person most business owners trust most. Sponsors can go to chapter meetings and classes.
Chapter finder → - 04
Your city or county chamber of commerce
Chamber of commerceYour partners are in this room: CPAs, bookkeepers, and P&C insurance agents.
Too big and too broad on its own. The value is in one committee. Pick one and go every time. The same fifteen people show up, and they get to know you.
Chapter finder → - 05
Land title association
Your partners' associationYour partners are in this room: real estate attorneys, title companies, and appraisers.
Title agents and closing lawyers. They touch every deal on its last day.
Chapter finder → - 06
Your local estate planning council
Your partners' associationYour partners are in this room: CPAs and estate planning attorneys.
Estate lawyers, CPAs, bankers, and insurance people in one room on purpose. It was built for this kind of referral.
Chapter finder → - 07
Prime Time Business Network
Structured referral groupOne seat per category, so your competitors are excluded by rule and the seats around you are the partners above.
A South Florida referral group. Only one person per job in each chapter. So your competitors are kept out, and your referral partners have the other seats.
See chapters → - 08
An independent local leads group
Structured referral groupOne seat per category, so your competitors are excluded by rule and the seats around you are the partners above.
Most cities have small leads groups you will never find online. A realtor or insurance agent usually starts them. Ask three people in your trade who they meet with.
Let us be straight with you. For life insurance agents, a weekly referral group is not the best pick. Your partners gather in professional groups instead, so spend your time there. We would rather say that than sell you a seat you do not need.
Is your seat open?
Prime Time takes one insurance life per chapter. Put in a South Florida ZIP above and we will show you which seats are open.
Add a ZIP code at the top of the page to see which seats are open.
Prime Time doesn't operate where you are yet.
We have fifteen chapters in South Florida and none near you. Telling you to join would be bad advice. The rooms above are the real answer where you are. We can email you the one page version and let you know if we open near you.
Send me those roomsHave the next meetings sent to you
The rooms above are the answer. This is when they meet. Tell us where to send it and we will email you the next dates for life insurance agents, with the one page plan.
We already know your trade and your area from this page, so there is nothing else to fill in. We do not ask for a phone number. Every email we send has an unsubscribe link.
Your one-page action plan
Five partners, five things to say, three rooms. Print it and keep it in the car.
Networking plan: Insurance Life
The five people who should be sending you clients
- CPA / Accountant (They send you work)
Shared trigger: somebody starts a company - Bookkeeper (They send you work)
Shared trigger: somebody starts a company - Insurance Property & Casualty (They send you work)
Shared trigger: somebody buys a house - Real Estate Agent (Residential) (They send you work)
Shared trigger: somebody buys a house - Attorney Real Estate (They send you work)
Shared trigger: somebody buys a house
The three rooms to be in
- Your local Realtor board or association: Your partners are in this room: residential real estate agents, real estate attorneys, and title companies.
- LinkedIn groups & local B2B communities: Your partners are in this room: CPAs, bookkeepers, and P&C insurance agents.
- State CPA society: Your partners are in this room: CPAs and bookkeepers.
- Your local Realtor board or association: Your partners are in this room: residential real estate agents, real estate attorneys, and title companies.
- LinkedIn groups & local B2B communities: Your partners are in this room: CPAs, bookkeepers, and P&C insurance agents.
- State CPA society: Your partners are in this room: CPAs and bookkeepers.