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Health Insurance & Employee Benefits: Best Referral Sources

Who should be sending you clients, and the rooms they are already sitting in. Tell us where you are and we will send the list.

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The rooms for health and benefits brokers, the next meeting dates, and who to ask for when you walk in.

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Your one-page action plan

Five partners, what starts the work for each one, and the three rooms to be in. Print it and keep it in the car.

Networking plan: Insurance Health & Benefits

The five people who should be sending you clients

  1. Financial Advisor (Two-way)
    Shared trigger: somebody retires
  2. Staffing / Recruiting (Two-way)
    Shared trigger: a business puts its first employee on payroll
  3. HR Consulting / PEO (Two-way)
    Shared trigger: a business puts its first employee on payroll
  4. Payroll Services (They send you work)
    Shared trigger: a business puts its first employee on payroll
  5. Attorney Estate Planning & Probate (Two-way)
    Shared trigger: somebody retires

The three rooms to be in

  1. SHRM local chapter: Your partners are in this room: staffing and recruiting firms, HR consultants and PEOs, and payroll providers.
  2. Vistage: Your partners are in this room: financial advisors, staffing and recruiting firms, and HR consultants and PEOs.
  3. Your city or county chamber of commerce: Your partners are in this room: financial advisors, staffing and recruiting firms, and HR consultants and PEOs.
The people

Who should be sending you clients

Ranked by what starts the job, not by who sounds close to your trade. When something happens that makes people need health and benefits brokers, who else gets a call that same week?

Match strength is how much of your work starts from the same event as theirs, scored out of 100. Higher means you are more often called into the same job in the same week.

  1. 1 Financial Advisor Two-way Trigger: somebody retires 71 match strength out of 100
  2. 2 Staffing / Recruiting Two-way Trigger: a business puts its first employee on payroll 71 match strength out of 100
  3. 3 HR Consulting / PEO Two-way Trigger: a business puts its first employee on payroll 70 match strength out of 100
  4. 4 Payroll Services They send you work Trigger: a business puts its first employee on payroll 68 match strength out of 100
  5. 5 Attorney Estate Planning & Probate Two-way Trigger: somebody retires 66 match strength out of 100
  6. 6 Bookkeeper Two-way Trigger: a business puts its first employee on payroll 64 match strength out of 100
  7. 7 CPA / Accountant Two-way Trigger: a business puts its first employee on payroll 63 match strength out of 100
  8. 8 Attorney Business & Corporate They send you work Trigger: somebody starts a company 63 match strength out of 100
  9. 9 Primary Care Physician Two-way Trigger: somebody retires 61 match strength out of 100
  10. 10 Attorney Intellectual Property They send you work Trigger: somebody starts a company 61 match strength out of 100

Knowing the names is half of it. We will send the list with what to say to each one. Send me my list ↑

The rooms

Where those people actually are

Ranked by how many of your best partners are in the room, and how much work each one can send you. Give someone nine choices and they pick none, so we have marked the one to start with.

  1. 1 SHRM local chapter Your pick Your partners are in this room: staffing and recruiting firms, HR consultants and PEOs, and payroll providers. Your partners' association · Monthly · Under $500/yr · ~3 hrs/month Chapter finder →
  2. 2 Vistage Your partners are in this room: financial advisors, staffing and recruiting firms, and HR consultants and PEOs. Paid peer group · Monthly · $2,000+/yr · ~8 hrs/month Chapter finder →
  3. 3 Your city or county chamber of commerce Your partners are in this room: financial advisors, staffing and recruiting firms, and HR consultants and PEOs. Chamber of commerce · Monthly · Under $500/yr · ~4 hrs/month Chapter finder →
  4. 4 State CPA society Your partners are in this room: financial advisors, bookkeepers, and CPAs. Your partners' association · Monthly · Under $500/yr · ~3 hrs/month Chapter finder →
  5. 5 Your local estate planning council Your partners are in this room: financial advisors, estate planning attorneys, and CPAs. Your partners' association · Monthly · Under $500/yr · ~3 hrs/month Chapter finder →
  6. 6 LinkedIn groups & local B2B communities Your partners are in this room: staffing and recruiting firms, HR consultants and PEOs, and payroll providers. Online community · Always on · Free · ~3 hrs/month Chapter finder →
  7. 7 State bar practice sections Your partners are in this room: estate planning attorneys, business attorneys, and IP attorneys. Your partners' association · Quarterly · Under $500/yr · ~2 hrs/month Chapter finder →
  8. 8 EO (Entrepreneurs' Organization) Your partners are in this room: financial advisors, business attorneys, and IP attorneys. Paid peer group · Monthly · $2,000+/yr · ~8 hrs/month Chapter finder →

Let us be straight with you. For health and benefits brokers, a weekly referral group is not the best pick. Your partners gather in professional groups instead, so spend your time there. We would rather say that than sell you a seat you do not need.

These rooms meet on real dates. We will send you the next ones for your area. Send me the dates ↑

Your seat

Is your seat open?

Prime Time takes one Insurance Health & Benefits per chapter. Put a South Florida ZIP into the form above and we will show you which seats are open.

Add your ZIP code in the form above to see which seats are open. Go to the form ↑

Want this as a list you can act on?

Send it to yourself: the partners above, the rooms ranked for health and benefits brokers, and the next meeting dates for your area.

Send me my list