Health Insurance & Employee Benefits: Best Referral Sources
Who should be sending you clients, and the rooms they are already sitting in.
Get the networking events worth showing up to
Tell us where you are. We will send you the best rooms for health and benefits brokers and the next meeting dates. Add a ZIP and this page will also show your local chapters and which seats are open.
Most business owners network where their competitors are, not where their referral partners are.
Your own trade group is for learning. Your partners' groups are where the work comes from. Everything below starts with one question. When something happens that makes people need health and benefits brokers, who else gets a call that same week?
Health and benefits brokers sell to both individuals and businesses, and most of the work starts when a business puts its first employee on payroll. It moves fast, so being the name already in hand matters more than being the cheapest. Clients come back, which makes one good introduction worth years.
- First hire / payrollwhen a business puts its first employee on payroll
- Retirementwhen somebody retires
- Business formationwhen somebody starts a company
- Job changewhen somebody changes jobs or gets relocated
- New babywhen a couple has a child
- Aging / care transitionwhen an aging parent needs a different living situation
Who should be sending you clients
Who you should be sending clients to
Ranked by what starts the job, not by who sounds close to your trade.
The same list, turned around. Give first and the rest follows.
- 01
Financial Advisor
Two-way71Trigger: somebody retires
You and financial advisors both get the call when somebody retires, usually the same week. This one goes both ways.
- 02
Staffing / Recruiting
Two-way71Trigger: a business puts its first employee on payroll
You and staffing and recruiting firms both get the call when a business puts its first employee on payroll, usually the same week. This one goes both ways.
- 03
HR Consulting / PEO
Two-way70Trigger: a business puts its first employee on payroll
You and HR consultants and PEOs both get the call when a business puts its first employee on payroll, usually the same week. This one goes both ways.
- 04
Payroll Services
They send you work68Trigger: a business puts its first employee on payroll
Payroll providers hear about it when a business puts its first employee on payroll, before you do. This one sends you work rather than trading it.
- 05
Attorney Estate Planning & Probate
Two-way66Trigger: somebody retires
You and estate planning attorneys both get the call when somebody retires, usually the same week. This one goes both ways.
- 06
Bookkeeper
Two-way64Trigger: a business puts its first employee on payroll
You and bookkeepers both get the call when a business puts its first employee on payroll, usually the same week. This one goes both ways.
- 07
CPA / Accountant
Two-way63Trigger: a business puts its first employee on payroll
You and CPAs both get the call when a business puts its first employee on payroll, usually the same week. This one goes both ways.
- 08
Attorney Business & Corporate
They send you work63Trigger: somebody starts a company
Business attorneys hear about it when somebody starts a company, before you do. This one sends you work rather than trading it.
- 09
Primary Care Physician
Two-way61Trigger: somebody retires
You and primary care practices both get the call when somebody retires, usually the same week. This one goes both ways.
- 10
Attorney Intellectual Property
They send you work61Trigger: somebody starts a company
IP attorneys hear about it when somebody starts a company, before you do. This one sends you work rather than trading it.
- 01
Staffing / Recruiting
Two-way69Trigger: a business puts its first employee on payroll
You and staffing and recruiting firms both get the call when a business puts its first employee on payroll, usually the same week. This one goes both ways.
- 02
Financial Advisor
Two-way67Trigger: somebody retires
You and financial advisors both get the call when somebody retires, usually the same week. This one goes both ways.
- 03
Payroll Services
They send you work67Trigger: a business puts its first employee on payroll
Payroll providers hear about it when a business puts its first employee on payroll, before you do. This one sends you work rather than trading it.
- 04
HR Consulting / PEO
Two-way65Trigger: a business puts its first employee on payroll
You and HR consultants and PEOs both get the call when a business puts its first employee on payroll, usually the same week. This one goes both ways.
- 05
Attorney Employment & Labor
You send them work63Trigger: a business puts its first employee on payroll
You hear about it when a business puts its first employee on payroll, before employment attorneys do. Expect to give more than you get back here.
- 06
Business Coach
You send them work62Trigger: a business puts its first employee on payroll
You hear about it when a business puts its first employee on payroll, before business coaches do. Expect to give more than you get back here.
Where those people actually are
Ranked by how many of your best partners are in the room, and how much work each one can send you.
SHRM local chapter
Your partners are in this room: staffing and recruiting firms, HR consultants and PEOs, and payroll providers.
HR managers. They buy benefits, training, staffing, background checks, and legal help.
Find your local chapter →Give someone nine choices and they pick none. If you do one thing from this page, do this.
- 01
SHRM local chapter
Your partners' associationYour partners are in this room: staffing and recruiting firms, HR consultants and PEOs, and payroll providers.
HR managers. They buy benefits, training, staffing, background checks, and legal help.
Chapter finder → - 02
Vistage
Paid peer groupYour partners are in this room: financial advisors, staffing and recruiting firms, and HR consultants and PEOs.
Run CEO peer groups. You are buying advice, not leads, but the group turns into a warm list over time.
Chapter finder → - 03
Your city or county chamber of commerce
Chamber of commerceYour partners are in this room: financial advisors, staffing and recruiting firms, and HR consultants and PEOs.
Too big and too broad on its own. The value is in one committee. Pick one and go every time. The same fifteen people show up, and they get to know you.
Chapter finder → - 04
State CPA society
Your partners' associationYour partners are in this room: financial advisors, bookkeepers, and CPAs.
A CPA is the person most business owners trust most. Sponsors can go to chapter meetings and classes.
Chapter finder → - 05
Your local estate planning council
Your partners' associationYour partners are in this room: financial advisors, estate planning attorneys, and CPAs.
Estate lawyers, CPAs, bankers, and insurance people in one room on purpose. It was built for this kind of referral.
Chapter finder → - 06
LinkedIn groups & local B2B communities
Online communityYour partners are in this room: staffing and recruiting firms, HR consultants and PEOs, and payroll providers.
Works when your buyer has a job title. Useful comments on your partners' posts beat posting your own.
Chapter finder → - 07
State bar practice sections
Your partners' associationYour partners are in this room: estate planning attorneys, business attorneys, and IP attorneys.
Classes, standards, and lawyers who share cases. The exception is across practice areas. Estate and family lawyers refer to each other all the time.
Chapter finder → - 08
EO (Entrepreneurs' Organization)
Paid peer groupYour partners are in this room: financial advisors, business attorneys, and IP attorneys.
Owners above a revenue bar, meeting in private. Few referrals, but the ones that happen are big and close fast.
Chapter finder →
SHRM local chapter
Your partners are in this room: staffing and recruiting firms, HR consultants and PEOs, and payroll providers.
HR managers. They buy benefits, training, staffing, background checks, and legal help.
Find your local chapter →Give someone nine choices and they pick none. If you do one thing from this page, do this.
- 01
SHRM local chapter
Your partners' associationYour partners are in this room: staffing and recruiting firms, HR consultants and PEOs, and payroll providers.
HR managers. They buy benefits, training, staffing, background checks, and legal help.
Chapter finder → - 02
Vistage
Paid peer groupYour partners are in this room: financial advisors, staffing and recruiting firms, and HR consultants and PEOs.
Run CEO peer groups. You are buying advice, not leads, but the group turns into a warm list over time.
Chapter finder → - 03
Your city or county chamber of commerce
Chamber of commerceYour partners are in this room: financial advisors, staffing and recruiting firms, and HR consultants and PEOs.
Too big and too broad on its own. The value is in one committee. Pick one and go every time. The same fifteen people show up, and they get to know you.
Chapter finder → - 04
State CPA society
Your partners' associationYour partners are in this room: financial advisors, bookkeepers, and CPAs.
A CPA is the person most business owners trust most. Sponsors can go to chapter meetings and classes.
Chapter finder → - 05
Your local estate planning council
Your partners' associationYour partners are in this room: financial advisors, estate planning attorneys, and CPAs.
Estate lawyers, CPAs, bankers, and insurance people in one room on purpose. It was built for this kind of referral.
Chapter finder → - 06
LinkedIn groups & local B2B communities
Online communityYour partners are in this room: staffing and recruiting firms, HR consultants and PEOs, and payroll providers.
Works when your buyer has a job title. Useful comments on your partners' posts beat posting your own.
Chapter finder → - 07
State bar practice sections
Your partners' associationYour partners are in this room: estate planning attorneys, business attorneys, and IP attorneys.
Classes, standards, and lawyers who share cases. The exception is across practice areas. Estate and family lawyers refer to each other all the time.
Chapter finder → - 08
EO (Entrepreneurs' Organization)
Paid peer groupYour partners are in this room: financial advisors, business attorneys, and IP attorneys.
Owners above a revenue bar, meeting in private. Few referrals, but the ones that happen are big and close fast.
Chapter finder →
Let us be straight with you. For health and benefits brokers, a weekly referral group is not the best pick. Your partners gather in professional groups instead, so spend your time there. We would rather say that than sell you a seat you do not need.
Is your seat open?
Prime Time takes one insurance health & benefits per chapter. Put in a South Florida ZIP above and we will show you which seats are open.
Add a ZIP code at the top of the page to see which seats are open.
Prime Time doesn't operate where you are yet.
We have fifteen chapters in South Florida and none near you. Telling you to join would be bad advice. The rooms above are the real answer where you are. We can email you the one page version and let you know if we open near you.
Send me those roomsHave the next meetings sent to you
The rooms above are the answer. This is when they meet. Tell us where to send it and we will email you the next dates for health and benefits brokers, with the one page plan.
We already know your trade and your area from this page, so there is nothing else to fill in. We do not ask for a phone number. Every email we send has an unsubscribe link.
Your one-page action plan
Five partners, five things to say, three rooms. Print it and keep it in the car.
Networking plan: Insurance Health & Benefits
The five people who should be sending you clients
- Financial Advisor (Two-way)
Shared trigger: somebody retires - Staffing / Recruiting (Two-way)
Shared trigger: a business puts its first employee on payroll - HR Consulting / PEO (Two-way)
Shared trigger: a business puts its first employee on payroll - Payroll Services (They send you work)
Shared trigger: a business puts its first employee on payroll - Attorney Estate Planning & Probate (Two-way)
Shared trigger: somebody retires
The three rooms to be in
- SHRM local chapter: Your partners are in this room: staffing and recruiting firms, HR consultants and PEOs, and payroll providers.
- Vistage: Your partners are in this room: financial advisors, staffing and recruiting firms, and HR consultants and PEOs.
- Your city or county chamber of commerce: Your partners are in this room: financial advisors, staffing and recruiting firms, and HR consultants and PEOs.
- SHRM local chapter: Your partners are in this room: staffing and recruiting firms, HR consultants and PEOs, and payroll providers.
- Vistage: Your partners are in this room: financial advisors, staffing and recruiting firms, and HR consultants and PEOs.
- Your city or county chamber of commerce: Your partners are in this room: financial advisors, staffing and recruiting firms, and HR consultants and PEOs.