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HR Consulting / PEO: Best Referral Sources

Who should be sending you clients, and the rooms they are already sitting in. Tell us where you are and we will send the list.

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The rooms for HR consultants and PEOs, the next meeting dates, and who to ask for when you walk in.

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Your one-page action plan

Five partners, what starts the work for each one, and the three rooms to be in. Print it and keep it in the car.

Networking plan: HR Consulting / PEO

The five people who should be sending you clients

  1. Community Association Manager (HOA / Condo) (They send you work)
    Shared trigger: an inspection or compliance deadline lands
  2. Commercial Property Manager (They send you work)
    Shared trigger: an inspection or compliance deadline lands
  3. Facility Manager (They send you work)
    Shared trigger: an inspection or compliance deadline lands
  4. Attorney Business & Corporate (They send you work)
    Shared trigger: somebody gets sued
  5. CPA / Accountant (They send you work)
    Shared trigger: a business puts its first employee on payroll

The three rooms to be in

  1. Your city or county chamber of commerce: Your partners are in this room: community association managers, commercial property managers, and business attorneys.
  2. LinkedIn groups & local B2B communities: Your partners are in this room: facility managers, business attorneys, and CPAs.
  3. State CPA society: Your partners are in this room: CPAs and financial advisors.

Don't confuse this with networking: SHRM local chapter. Learning and supplier access, not referrals.

The people

Who should be sending you clients

Ranked by what starts the job, not by who sounds close to your trade. When something happens that makes people need HR consultants and PEOs, who else gets a call that same week?

Match strength is how much of your work starts from the same event as theirs, scored out of 100. Higher means you are more often called into the same job in the same week.

  1. 1 Community Association Manager (HOA / Condo) They send you work Trigger: an inspection or compliance deadline lands 81 match strength out of 100
  2. 2 Commercial Property Manager They send you work Trigger: an inspection or compliance deadline lands 78 match strength out of 100
  3. 3 Facility Manager They send you work Trigger: an inspection or compliance deadline lands 76 match strength out of 100
  4. 4 Attorney Business & Corporate They send you work Trigger: somebody gets sued 72 match strength out of 100
  5. 5 CPA / Accountant They send you work Trigger: a business puts its first employee on payroll 66 match strength out of 100
  6. 6 Attorney Real Estate They send you work Trigger: somebody gets sued 66 match strength out of 100
  7. 7 Attorney Employment & Labor Two-way Trigger: a business puts its first employee on payroll 65 match strength out of 100
  8. 8 Insurance Health & Benefits Two-way Trigger: a business puts its first employee on payroll 65 match strength out of 100
  9. 9 Financial Advisor They send you work Trigger: an owner sells the company 65 match strength out of 100
  10. 10 Commercial Real Estate Broker They send you work Trigger: an owner sells the company 64 match strength out of 100

Knowing the names is half of it. We will send the list with what to say to each one. Send me my list ↑

The rooms

Where those people actually are

Ranked by how many of your best partners are in the room, and how much work each one can send you. Give someone nine choices and they pick none, so we have marked the one to start with.

  1. 1 Your city or county chamber of commerce Your pick Your partners are in this room: community association managers, commercial property managers, and business attorneys. Chamber of commerce · Monthly · Under $500/yr · ~4 hrs/month Chapter finder →
  2. 2 LinkedIn groups & local B2B communities Your partners are in this room: facility managers, business attorneys, and CPAs. Online community · Always on · Free · ~3 hrs/month Chapter finder →
  3. 3 State CPA society Your partners are in this room: CPAs and financial advisors. Your partners' association · Monthly · Under $500/yr · ~3 hrs/month Chapter finder →
  4. 4 State bar practice sections Your partners are in this room: business attorneys, real estate attorneys, and employment attorneys. Your partners' association · Quarterly · Under $500/yr · ~2 hrs/month Chapter finder →
  5. 5 Vistage Your partners are in this room: business attorneys, CPAs, and financial advisors. Paid peer group · Monthly · $2,000+/yr · ~8 hrs/month Chapter finder →
  6. 6 BOMA (Building Owners and Managers Association) Your partners are in this room: commercial property managers and commercial real estate brokers. Your partners' association · Monthly · $500–$2,000/yr · ~4 hrs/month Chapter finder →
  7. 7 Your local estate planning council Your partners are in this room: CPAs and financial advisors. Your partners' association · Monthly · Under $500/yr · ~3 hrs/month Chapter finder →
  8. 8 CAI (Community Associations Institute) Your partner is in this room: community association managers. Your partners' association · Monthly · Under $500/yr · ~4 hrs/month Chapter finder →
The competitor trap

SHRM local chapter

Most HR consultants and PEOs join this room first. It is also the one most likely to be the wrong pick. Everyone in it does what you do. Join it for the training, the licenses, and the ties to manufacturers. Do not join it for referrals, and do not join it instead of the rooms above.

Let us be straight with you. For HR consultants and PEOs, a weekly referral group is not the best pick. Your partners gather in professional groups instead, so spend your time there. We would rather say that than sell you a seat you do not need.

These rooms meet on real dates. We will send you the next ones for your area. Send me the dates ↑

Your seat

Is your seat open?

Prime Time takes one HR Consulting / PEO per chapter. Put a South Florida ZIP into the form above and we will show you which seats are open.

Add your ZIP code in the form above to see which seats are open. Go to the form ↑

Want this as a list you can act on?

Send it to yourself: the partners above, the rooms ranked for HR consultants and PEOs, and the next meeting dates for your area.

Send me my list