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Business Broker: Best Referral Sources

Who should be sending you clients, and the rooms they are already sitting in.

Get the networking events worth showing up to

Tell us where you are. We will send you the best rooms for business brokers and the next meeting dates. Add a ZIP and this page will also show your local chapters and which seats are open.

Most business owners network where their competitors are, not where their referral partners are.

Your own trade group is for learning. Your partners' groups are where the work comes from. Everything below starts with one question. When something happens that makes people need business brokers, who else gets a call that same week?

Business brokers sell to other businesses, and most of the work starts when an owner sells the company. It is planned well ahead, so the introduction has to happen early. Most clients buy once, so the flow of new names is the whole business.

What starts the work
  • Sale of a businesswhen an owner sells the company
  • Retirementwhen somebody retires
  • Death / probatewhen somebody dies and an estate has to be settled
  • Divorcewhen a marriage ends
  • Financing or refinancewhen somebody needs a loan closed
Block one

Who should be sending you clients

Ranked by what starts the job, not by who sounds close to your trade.

  1. 01

    CPA / Accountant

    Two-way
    74

    Trigger: an owner sells the company

    You and CPAs both get the call when an owner sells the company, usually the same week. This one goes both ways.

  2. 02

    Financial Advisor

    Two-way
    73

    Trigger: an owner sells the company

    You and financial advisors both get the call when an owner sells the company, usually the same week. This one goes both ways.

  3. 03

    Attorney Business & Corporate

    Two-way
    69

    Trigger: an owner sells the company

    You and business attorneys both get the call when an owner sells the company, usually the same week. This one goes both ways.

  4. 04

    Real Estate Appraiser

    They send you work
    61

    Trigger: somebody needs a loan closed

    Appraisers hear about it when somebody needs a loan closed, before you do. This one sends you work rather than trading it.

  5. 05

    Business Banker

    Two-way
    61

    Trigger: an owner sells the company

    You and business bankers both get the call when an owner sells the company, usually the same week. This one goes both ways.

  6. 06

    Real Estate Investor

    They send you work
    60

    Trigger: somebody dies and an estate has to be settled

    Real estate investors hear about it when somebody dies and an estate has to be settled, before you do. This one sends you work rather than trading it.

  7. 07

    Insurance Health & Benefits

    Two-way
    57

    Trigger: somebody retires

    You and health and benefits brokers both get the call when somebody retires, usually the same week. This one goes both ways.

  8. 08

    Commercial Lender

    Two-way
    56

    Trigger: an owner sells the company

    You and commercial lenders both get the call when an owner sells the company, usually the same week. This one goes both ways.

  9. 09

    Business Consultant

    You send them work
    56

    Trigger: an owner sells the company

    You hear about it when an owner sells the company, before business consultants do. Expect to give more than you get back here.

  10. 10

    Attorney Estate Planning & Probate

    Two-way
    55

    Trigger: somebody retires

    You and estate planning attorneys both get the call when somebody retires, usually the same week. This one goes both ways.

Block two

Where those people actually are

Ranked by how many of your best partners are in the room, and how much work each one can send you.

Start here

Vistage

Your partners are in this room: CPAs, financial advisors, and business attorneys.

Run CEO peer groups. You are buying advice, not leads, but the group turns into a warm list over time.

Paid peer group Monthly $2,000+/yr ~8 hrs/month
Find your local chapter →

Give someone nine choices and they pick none. If you do one thing from this page, do this.

  1. 01

    Vistage

    Paid peer group

    Your partners are in this room: CPAs, financial advisors, and business attorneys.

    Run CEO peer groups. You are buying advice, not leads, but the group turns into a warm list over time.

    Monthly $2,000+/yr ~8 hrs/month
    Chapter finder →
  2. 02

    Your local estate planning council

    Your partners' association

    Your partners are in this room: CPAs, financial advisors, and estate planning attorneys.

    Estate lawyers, CPAs, bankers, and insurance people in one room on purpose. It was built for this kind of referral.

    Monthly Under $500/yr ~3 hrs/month
    Chapter finder →
  3. 03

    State CPA society

    Your partners' association

    Your partners are in this room: CPAs and financial advisors.

    A CPA is the person most business owners trust most. Sponsors can go to chapter meetings and classes.

    Monthly Under $500/yr ~3 hrs/month
    Chapter finder →
  4. 04

    Your city or county chamber of commerce

    Chamber of commerce

    Your partners are in this room: CPAs, financial advisors, and business attorneys.

    Too big and too broad on its own. The value is in one committee. Pick one and go every time. The same fifteen people show up, and they get to know you.

    Monthly Under $500/yr ~4 hrs/month
    Chapter finder →
  5. 05

    LinkedIn groups & local B2B communities

    Online community

    Your partners are in this room: CPAs, business attorneys, and business bankers.

    Works when your buyer has a job title. Useful comments on your partners' posts beat posting your own.

    Always on Free ~3 hrs/month
    Chapter finder →
  6. 06

    EO (Entrepreneurs' Organization)

    Paid peer group

    Your partners are in this room: financial advisors, business attorneys, and business consultants.

    Owners above a revenue bar, meeting in private. Few referrals, but the ones that happen are big and close fast.

    Monthly $2,000+/yr ~8 hrs/month
    Chapter finder →
  7. 07

    Local mortgage bankers or brokers association

    Your partners' association

    Your partners are in this room: appraisers and commercial lenders.

    Loan officers know a house is selling 30 to 60 days before anyone else does.

    Monthly Under $500/yr ~3 hrs/month
    Chapter finder →
  8. 08

    BNI

    Structured referral group

    One seat per category, so your competitors are excluded by rule and the seats around you are the partners above.

    The biggest referral group in the world. You meet every week. Only one person per job. They expect you to show up.

    Weekly $500–$2,000/yr ~8 hrs/month One seat per category
    Chapter finder →

Let us be straight with you. For business brokers, a weekly referral group is not the best pick. Your partners gather in professional groups instead, so spend your time there. We would rather say that than sell you a seat you do not need.

Block three

Is your seat open?

Prime Time takes one business broker per chapter. Put in a South Florida ZIP above and we will show you which seats are open.

Add a ZIP code at the top of the page to see which seats are open.

Get the dates

Have the next meetings sent to you

The rooms above are the answer. This is when they meet. Tell us where to send it and we will email you the next dates for business brokers, with the one page plan.

We already know your trade and your area from this page, so there is nothing else to fill in. We do not ask for a phone number. Every email we send has an unsubscribe link.

Take this with you

Your one-page action plan

Five partners, five things to say, three rooms. Print it and keep it in the car.

Networking plan: Business Broker

The five people who should be sending you clients

  1. CPA / Accountant (Two-way)
    Shared trigger: an owner sells the company
  2. Financial Advisor (Two-way)
    Shared trigger: an owner sells the company
  3. Attorney Business & Corporate (Two-way)
    Shared trigger: an owner sells the company
  4. Real Estate Appraiser (They send you work)
    Shared trigger: somebody needs a loan closed
  5. Business Banker (Two-way)
    Shared trigger: an owner sells the company

The three rooms to be in

  1. Vistage: Your partners are in this room: CPAs, financial advisors, and business attorneys.
  2. Your local estate planning council: Your partners are in this room: CPAs, financial advisors, and estate planning attorneys.
  3. State CPA society: Your partners are in this room: CPAs and financial advisors.