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Staffing / Recruiting: Best Referral Sources

Who should be sending you clients, and the rooms they are already sitting in.

Get the networking events worth showing up to

Tell us where you are. We will send you the best rooms for staffing and recruiting firms and the next meeting dates. Add a ZIP and this page will also show your local chapters and which seats are open.

Most business owners network where their competitors are, not where their referral partners are.

Your own trade group is for learning. Your partners' groups are where the work comes from. Everything below starts with one question. When something happens that makes people need staffing and recruiting firms, who else gets a call that same week?

Staffing and recruiting firms sell to other businesses, and most of the work starts when a business puts its first employee on payroll. It moves fast, so being the name already in hand matters more than being the cheapest. Clients come back, which makes one good introduction worth years.

What starts the work
  • First hire / payrollwhen a business puts its first employee on payroll
  • New lease or locationwhen a business signs a lease or opens a location
  • Job changewhen somebody changes jobs or gets relocated
  • Business formationwhen somebody starts a company
  • Sale of a businesswhen an owner sells the company
Block one

Who should be sending you clients

Ranked by what starts the job, not by who sounds close to your trade.

  1. 01

    HR Consulting / PEO

    They send you work
    78

    Trigger: a business puts its first employee on payroll

    HR consultants and PEOs hear about it when a business puts its first employee on payroll, before you do. This one sends you work rather than trading it.

  2. 02

    Payroll Services

    They send you work
    73

    Trigger: a business puts its first employee on payroll

    Payroll providers hear about it when a business puts its first employee on payroll, before you do. This one sends you work rather than trading it.

  3. 03

    Commercial Property Manager

    They send you work
    70

    Trigger: a business signs a lease or opens a location

    Commercial property managers hear about it when a business signs a lease or opens a location, before you do. This one sends you work rather than trading it.

  4. 04

    IT Services / Managed IT

    Two-way
    69

    Trigger: a business puts its first employee on payroll

    You and IT and managed service providers both get the call when a business puts its first employee on payroll, usually the same week. This one goes both ways.

  5. 05

    Insurance Health & Benefits

    Two-way
    69

    Trigger: a business puts its first employee on payroll

    You and health and benefits brokers both get the call when a business puts its first employee on payroll, usually the same week. This one goes both ways.

  6. 06

    Facility Manager

    They send you work
    69

    Trigger: a business signs a lease or opens a location

    Facility managers hear about it when a business signs a lease or opens a location, before you do. This one sends you work rather than trading it.

  7. 07

    Attorney Business & Corporate

    They send you work
    67

    Trigger: a business signs a lease or opens a location

    Business attorneys hear about it when a business signs a lease or opens a location, before you do. This one sends you work rather than trading it.

  8. 08

    Attorney Real Estate

    They send you work
    67

    Trigger: a business signs a lease or opens a location

    Real estate attorneys hear about it when a business signs a lease or opens a location, before you do. This one sends you work rather than trading it.

  9. 09

    CPA / Accountant

    They send you work
    66

    Trigger: a business puts its first employee on payroll

    CPAs hear about it when a business puts its first employee on payroll, before you do. This one sends you work rather than trading it.

  10. 10

    Commercial Kitchen Equipment & Service

    They send you work
    65

    Trigger: a business signs a lease or opens a location

    Commercial kitchen equipment companies hear about it when a business signs a lease or opens a location, before you do. This one sends you work rather than trading it.

Block two

Where those people actually are

Ranked by how many of your best partners are in the room, and how much work each one can send you.

Start here

LinkedIn groups & local B2B communities

Your partners are in this room: HR consultants and PEOs, payroll providers, and facility managers.

Works when your buyer has a job title. Useful comments on your partners' posts beat posting your own.

Online community Always on Free ~3 hrs/month
Find your local chapter →

Give someone nine choices and they pick none. If you do one thing from this page, do this.

  1. 01

    LinkedIn groups & local B2B communities

    Online community

    Your partners are in this room: HR consultants and PEOs, payroll providers, and facility managers.

    Works when your buyer has a job title. Useful comments on your partners' posts beat posting your own.

    Always on Free ~3 hrs/month
    Chapter finder →
  2. 02

    Your city or county chamber of commerce

    Chamber of commerce

    Your partners are in this room: HR consultants and PEOs, payroll providers, and commercial property managers.

    Too big and too broad on its own. The value is in one committee. Pick one and go every time. The same fifteen people show up, and they get to know you.

    Monthly Under $500/yr ~4 hrs/month
    Chapter finder →
  3. 03

    Vistage

    Paid peer group

    Your partners are in this room: HR consultants and PEOs, IT and managed service providers, and business attorneys.

    Run CEO peer groups. You are buying advice, not leads, but the group turns into a warm list over time.

    Monthly $2,000+/yr ~8 hrs/month
    Chapter finder →
  4. 04

    Software & platform user groups

    Vendor & supply chain

    Your partners are in this room: facility managers and IT and managed service providers.

    Groups for the software your customers use, like practice management, property management, and accounting. You meet people in the middle of a problem.

    Quarterly Free ~2 hrs/month
  5. 05

    BNI

    Structured referral group

    One seat per category, so your competitors are excluded by rule and the seats around you are the partners above.

    The biggest referral group in the world. You meet every week. Only one person per job. They expect you to show up.

    Weekly $500–$2,000/yr ~8 hrs/month One seat per category
    Chapter finder →
  6. 06

    LeTip International

    Structured referral group

    One seat per category, so your competitors are excluded by rule and the seats around you are the partners above.

    Weekly referral chapters. One person per job. Strong with trades and home services.

    Weekly $500–$2,000/yr ~7 hrs/month One seat per category
    Chapter finder →
  7. 07

    Network In Action

    Structured referral group

    One seat per category, so your competitors are excluded by rule and the seats around you are the partners above.

    Referral groups that meet once a month. Good if you cannot give up a morning every week.

    Monthly $500–$2,000/yr ~3 hrs/month One seat per category
    Chapter finder →
The competitor trap

SHRM local chapter

Most staffing and recruiting firms join this room first. It is also the one most likely to be the wrong pick. HR managers. They buy benefits, training, staffing, background checks, and legal help. Everyone in it does what you do. Join it for the training, the licences, and the ties to manufacturers. Do not join it for referrals, and do not join it instead of the rooms above.

SHRM local chapter →

Let us be straight with you. For staffing and recruiting firms, a weekly referral group is not the best pick. Your partners gather in professional groups instead, so spend your time there. We would rather say that than sell you a seat you do not need.

Block three

Is your seat open?

Prime Time takes one staffing / recruiting per chapter. Put in a South Florida ZIP above and we will show you which seats are open.

Add a ZIP code at the top of the page to see which seats are open.

Get the dates

Have the next meetings sent to you

The rooms above are the answer. This is when they meet. Tell us where to send it and we will email you the next dates for staffing and recruiting firms, with the one page plan.

We already know your trade and your area from this page, so there is nothing else to fill in. We do not ask for a phone number. Every email we send has an unsubscribe link.

Take this with you

Your one-page action plan

Five partners, five things to say, three rooms. Print it and keep it in the car.

Networking plan: Staffing / Recruiting

The five people who should be sending you clients

  1. HR Consulting / PEO (They send you work)
    Shared trigger: a business puts its first employee on payroll
  2. Payroll Services (They send you work)
    Shared trigger: a business puts its first employee on payroll
  3. Commercial Property Manager (They send you work)
    Shared trigger: a business signs a lease or opens a location
  4. IT Services / Managed IT (Two-way)
    Shared trigger: a business puts its first employee on payroll
  5. Insurance Health & Benefits (Two-way)
    Shared trigger: a business puts its first employee on payroll

The three rooms to be in

  1. LinkedIn groups & local B2B communities: Your partners are in this room: HR consultants and PEOs, payroll providers, and facility managers.
  2. Your city or county chamber of commerce: Your partners are in this room: HR consultants and PEOs, payroll providers, and commercial property managers.
  3. Vistage: Your partners are in this room: HR consultants and PEOs, IT and managed service providers, and business attorneys.

Don't confuse this with networking: SHRM local chapter. Learning and supplier access, not referrals.