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Public Relations: Best Referral Sources

Who should be sending you clients, and the rooms they are already sitting in. Tell us where you are and we will send the list.

Get your list

The rooms for PR firms, the next meeting dates, and who to ask for when you walk in.

Your top referral sources
  1. Community Association Manager (HOA / Condo)
  2. Attorney Intellectual Property
  3. Attorney Business & Corporate
  4. Financial Advisor
  5. Attorney Real Estate
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Start here

Your one-page action plan

Five partners, what starts the work for each one, and the three rooms to be in. Print it and keep it in the car.

Networking plan: Public Relations

The five people who should be sending you clients

  1. Community Association Manager (HOA / Condo) (They send you work)
    Shared trigger: somebody gets sued
  2. Attorney Intellectual Property (They send you work)
    Shared trigger: a business launches or rebrands
  3. Attorney Business & Corporate (They send you work)
    Shared trigger: somebody gets sued
  4. Financial Advisor (They send you work)
    Shared trigger: an owner sells the company
  5. Attorney Real Estate (They send you work)
    Shared trigger: somebody gets sued

The three rooms to be in

  1. State bar practice sections: Your partners are in this room: IP attorneys, business attorneys, and real estate attorneys.
  2. Your city or county chamber of commerce: Your partners are in this room: community association managers, IP attorneys, and business attorneys.
  3. EO (Entrepreneurs' Organization): Your partners are in this room: IP attorneys, business attorneys, and financial advisors.
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The people

Who should be sending you clients

Ranked by what starts the job, not by who sounds close to your trade. When something happens that makes people need PR firms, who else gets a call that same week?

Match strength is how much of your work starts from the same event as theirs, scored out of 100. Higher means you are more often called into the same job in the same week.

  1. 1 Community Association Manager (HOA / Condo) They send you work Trigger: somebody gets sued 75 match strength out of 100
  2. 2 Attorney Intellectual Property They send you work Trigger: a business launches or rebrands 72 match strength out of 100
  3. 3 Attorney Business & Corporate They send you work Trigger: somebody gets sued 70 match strength out of 100
  4. 4 Financial Advisor They send you work Trigger: an owner sells the company 65 match strength out of 100
  5. 5 Attorney Real Estate They send you work Trigger: somebody gets sued 65 match strength out of 100
  6. 6 Graphic Designer They send you work Trigger: a business launches or rebrands 64 match strength out of 100
  7. 7 Commercial Real Estate Broker They send you work Trigger: an owner sells the company 63 match strength out of 100
  8. 8 Business Banker They send you work Trigger: an owner sells the company 63 match strength out of 100
  9. 9 Attorney Employment & Labor They send you work Trigger: somebody gets sued 61 match strength out of 100
  10. 10 HR Consulting / PEO Two-way Trigger: somebody gets sued 60 match strength out of 100

Knowing the names is half of it. We will send the list with what to say to each one. Send me my list ↑

The rooms

Where those people actually are

Ranked by how many of your best partners are in the room, and how much work each one can send you. Give someone nine choices and they pick none, so we have marked the one to start with.

  1. 1 State bar practice sections Your pick Your partners are in this room: IP attorneys, business attorneys, and real estate attorneys. Your partners' association · Quarterly · Under $500/yr · ~2 hrs/month Chapter finder →
  2. 2 Your city or county chamber of commerce Your partners are in this room: community association managers, IP attorneys, and business attorneys. Chamber of commerce · Monthly · Under $500/yr · ~4 hrs/month Chapter finder →
  3. 3 EO (Entrepreneurs' Organization) Your partners are in this room: IP attorneys, business attorneys, and financial advisors. Paid peer group · Monthly · $2,000+/yr · ~8 hrs/month Chapter finder →
  4. 4 LinkedIn groups & local B2B communities Your partners are in this room: IP attorneys, business attorneys, and graphic designers. Online community · Always on · Free · ~3 hrs/month Chapter finder →
  5. 5 Vistage Your partners are in this room: business attorneys, financial advisors, and business bankers. Paid peer group · Monthly · $2,000+/yr · ~8 hrs/month Chapter finder →
  6. 6 CAI (Community Associations Institute) Your partner is in this room: community association managers. Your partners' association · Monthly · Under $500/yr · ~4 hrs/month Chapter finder →
  7. 7 CAI chapter trade show & expo Your partner is in this room: community association managers. Event or trade show · Annual · $500–$2,000/yr · ~2 hrs/month Chapter finder →
  8. 8 BNI One seat per category, so your competitors are excluded by rule and the seats around you are the partners above. Structured referral group · Weekly · $500–$2,000/yr · ~8 hrs/month · One seat per category Chapter finder →

Let us be straight with you. For PR firms, a weekly referral group is not the best pick. Your partners gather in professional groups instead, so spend your time there. We would rather say that than sell you a seat you do not need.

These rooms meet on real dates. We will send you the next ones for your area. Send me the dates ↑

Your seat

Is your seat open?

Prime Time takes one Public Relations per chapter. Put a South Florida ZIP into the form above and we will show you which seats are open.

Add your ZIP code in the form above to see which seats are open. Go to the form ↑

Want this as a list you can act on?

Send it to yourself: the partners above, the rooms ranked for PR firms, and the next meeting dates for your area.

Send me my list