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Merchant Services / Payment Processing: Best Referral Sources

Who should be sending you clients, and the rooms they are already sitting in.

Get the networking events worth showing up to

Tell us where you are. We will send you the best rooms for merchant services providers and the next meeting dates. Add a ZIP and this page will also show your local chapters and which seats are open.

Most business owners network where their competitors are, not where their referral partners are.

Your own trade group is for learning. Your partners' groups are where the work comes from. Everything below starts with one question. When something happens that makes people need merchant services providers, who else gets a call that same week?

Merchant services providers sell to other businesses, and most of the work starts when somebody starts a company. People take their time deciding, so a recommendation carries most of the weight. Clients come back, which makes one good introduction worth years.

What starts the work
  • Business formationwhen somebody starts a company
  • New lease or locationwhen a business signs a lease or opens a location
  • Rebrand or launchwhen a business launches or rebrands
  • Sale of a businesswhen an owner sells the company
Block one

Who should be sending you clients

Ranked by what starts the job, not by who sounds close to your trade.

  1. 01

    Bookkeeper

    They send you work
    80

    Trigger: somebody starts a company

    Bookkeepers hear about it when somebody starts a company, before you do. This one sends you work rather than trading it.

  2. 02

    Insurance Property & Casualty

    They send you work
    77

    Trigger: somebody starts a company

    P&C insurance agents hear about it when somebody starts a company, before you do. This one sends you work rather than trading it.

  3. 03

    Attorney Business & Corporate

    They send you work
    76

    Trigger: somebody starts a company

    Business attorneys hear about it when somebody starts a company, before you do. This one sends you work rather than trading it.

  4. 04

    Business Banker

    They send you work
    72

    Trigger: somebody starts a company

    Business bankers hear about it when somebody starts a company, before you do. This one sends you work rather than trading it.

  5. 05

    Medical Billing & Practice Management

    They send you work
    72

    Trigger: somebody starts a company

    Medical billing companies hear about it when somebody starts a company, before you do. This one sends you work rather than trading it.

  6. 06

    CPA / Accountant

    They send you work
    71

    Trigger: somebody starts a company

    CPAs hear about it when somebody starts a company, before you do. This one sends you work rather than trading it.

  7. 07

    Attorney Intellectual Property

    They send you work
    69

    Trigger: somebody starts a company

    IP attorneys hear about it when somebody starts a company, before you do. This one sends you work rather than trading it.

  8. 08

    IT Services / Managed IT

    Two-way
    69

    Trigger: somebody starts a company

    You and IT and managed service providers both get the call when somebody starts a company, usually the same week. This one goes both ways.

  9. 09

    Restaurant / Food Service

    They send you work
    68

    Trigger: somebody starts a company

    Restaurants hear about it when somebody starts a company, before you do. This one sends you work rather than trading it.

  10. 10

    Commercial Property Manager

    They send you work
    68

    Trigger: a business signs a lease or opens a location

    Commercial property managers hear about it when a business signs a lease or opens a location, before you do. This one sends you work rather than trading it.

Block two

Where those people actually are

Ranked by how many of your best partners are in the room, and how much work each one can send you.

Start here

LinkedIn groups & local B2B communities

Your partners are in this room: bookkeepers, P&C insurance agents, and business attorneys.

Works when your buyer has a job title. Useful comments on your partners' posts beat posting your own.

Online community Always on Free ~3 hrs/month
Find your local chapter →

Give someone nine choices and they pick none. If you do one thing from this page, do this.

  1. 01

    LinkedIn groups & local B2B communities

    Online community

    Your partners are in this room: bookkeepers, P&C insurance agents, and business attorneys.

    Works when your buyer has a job title. Useful comments on your partners' posts beat posting your own.

    Always on Free ~3 hrs/month
    Chapter finder →
  2. 02

    Software & platform user groups

    Vendor & supply chain

    Your partners are in this room: bookkeepers, medical billing companies, and IT and managed service providers.

    Groups for the software your customers use, like practice management, property management, and accounting. You meet people in the middle of a problem.

    Quarterly Free ~2 hrs/month
  3. 03

    Your city or county chamber of commerce

    Chamber of commerce

    Your partners are in this room: bookkeepers, P&C insurance agents, and business attorneys.

    Too big and too broad on its own. The value is in one committee. Pick one and go every time. The same fifteen people show up, and they get to know you.

    Monthly Under $500/yr ~4 hrs/month
    Chapter finder →
  4. 04

    Vistage

    Paid peer group

    Your partners are in this room: business attorneys, business bankers, and CPAs.

    Run CEO peer groups. You are buying advice, not leads, but the group turns into a warm list over time.

    Monthly $2,000+/yr ~8 hrs/month
    Chapter finder →
  5. 05

    State CPA society

    Your partners' association

    Your partners are in this room: bookkeepers and CPAs.

    A CPA is the person most business owners trust most. Sponsors can go to chapter meetings and classes.

    Monthly Under $500/yr ~3 hrs/month
    Chapter finder →
  6. 06

    State bar practice sections

    Your partners' association

    Your partners are in this room: business attorneys and IP attorneys.

    Classes, standards, and lawyers who share cases. The exception is across practice areas. Estate and family lawyers refer to each other all the time.

    Quarterly Under $500/yr ~2 hrs/month
    Chapter finder →
  7. 07

    EO (Entrepreneurs' Organization)

    Paid peer group

    Your partners are in this room: business attorneys and IP attorneys.

    Owners above a revenue bar, meeting in private. Few referrals, but the ones that happen are big and close fast.

    Monthly $2,000+/yr ~8 hrs/month
    Chapter finder →
  8. 08

    BNI

    Structured referral group

    One seat per category, so your competitors are excluded by rule and the seats around you are the partners above.

    The biggest referral group in the world. You meet every week. Only one person per job. They expect you to show up.

    Weekly $500–$2,000/yr ~8 hrs/month One seat per category
    Chapter finder →

Let us be straight with you. For merchant services providers, a weekly referral group is not the best pick. Your partners gather in professional groups instead, so spend your time there. We would rather say that than sell you a seat you do not need.

Block three

Is your seat open?

Prime Time takes one merchant services / payment processing per chapter. Put in a South Florida ZIP above and we will show you which seats are open.

Add a ZIP code at the top of the page to see which seats are open.

Get the dates

Have the next meetings sent to you

The rooms above are the answer. This is when they meet. Tell us where to send it and we will email you the next dates for merchant services providers, with the one page plan.

We already know your trade and your area from this page, so there is nothing else to fill in. We do not ask for a phone number. Every email we send has an unsubscribe link.

Take this with you

Your one-page action plan

Five partners, five things to say, three rooms. Print it and keep it in the car.

Networking plan: Merchant Services / Payment Processing

The five people who should be sending you clients

  1. Bookkeeper (They send you work)
    Shared trigger: somebody starts a company
  2. Insurance Property & Casualty (They send you work)
    Shared trigger: somebody starts a company
  3. Attorney Business & Corporate (They send you work)
    Shared trigger: somebody starts a company
  4. Business Banker (They send you work)
    Shared trigger: somebody starts a company
  5. Medical Billing & Practice Management (They send you work)
    Shared trigger: somebody starts a company

The three rooms to be in

  1. LinkedIn groups & local B2B communities: Your partners are in this room: bookkeepers, P&C insurance agents, and business attorneys.
  2. Software & platform user groups: Your partners are in this room: bookkeepers, medical billing companies, and IT and managed service providers.
  3. Your city or county chamber of commerce: Your partners are in this room: bookkeepers, P&C insurance agents, and business attorneys.