← All categories

CPA / Accountant: Best Referral Sources

Who should be sending you clients, and the rooms they are already sitting in.

Get the networking events worth showing up to

Tell us where you are. We will send you the best rooms for CPAs and the next meeting dates. Add a ZIP and this page will also show your local chapters and which seats are open.

Most business owners network where their competitors are, not where their referral partners are.

Your own trade group is for learning. Your partners' groups are where the work comes from. Everything below starts with one question. When something happens that makes people need CPAs, who else gets a call that same week?

CPAs sell to both individuals and businesses, and most of the work starts when somebody starts a company. People take their time deciding, so a recommendation carries most of the weight. Clients come back, which makes one good introduction worth years.

What starts the work
  • Business formationwhen somebody starts a company
  • Tax notice or auditwhen a letter shows up from the IRS
  • Sale of a businesswhen an owner sells the company
  • Death / probatewhen somebody dies and an estate has to be settled
  • Financing or refinancewhen somebody needs a loan closed
  • First hire / payrollwhen a business puts its first employee on payroll
  • Divorcewhen a marriage ends
  • Retirementwhen somebody retires
Block one

Who should be sending you clients

Ranked by what starts the job, not by who sounds close to your trade.

  1. 01

    Attorney Business & Corporate

    Two-way
    70

    Trigger: somebody starts a company

    You and business attorneys both get the call when somebody starts a company, usually the same week. This one goes both ways.

  2. 02

    Financial Advisor

    Two-way
    66

    Trigger: an owner sells the company

    You and financial advisors both get the call when an owner sells the company, usually the same week. This one goes both ways.

  3. 03

    Bookkeeper

    You send them work
    65

    Trigger: somebody starts a company

    You hear about it when somebody starts a company, before bookkeepers do. Expect to give more than you get back here.

  4. 04

    Business Banker

    Two-way
    65

    Trigger: somebody starts a company

    You and business bankers both get the call when somebody starts a company, usually the same week. This one goes both ways.

  5. 05

    Business Broker

    Two-way
    64

    Trigger: an owner sells the company

    You and business brokers both get the call when an owner sells the company, usually the same week. This one goes both ways.

  6. 06

    Insurance Health & Benefits

    Two-way
    61

    Trigger: somebody starts a company

    You and health and benefits brokers both get the call when somebody starts a company, usually the same week. This one goes both ways.

  7. 07

    Attorney Estate Planning & Probate

    Two-way
    60

    Trigger: somebody dies and an estate has to be settled

    You and estate planning attorneys both get the call when somebody dies and an estate has to be settled, usually the same week. This one goes both ways.

  8. 08

    Mortgage Broker / Loan Officer

    Two-way
    57

    Trigger: somebody needs a loan closed

    You and mortgage brokers both get the call when somebody needs a loan closed, usually the same week. This one goes both ways.

  9. 09

    Business Coach

    You send them work
    56

    Trigger: somebody starts a company

    You hear about it when somebody starts a company, before business coaches do. Expect to give more than you get back here.

  10. 10

    Commercial Lender

    You send them work
    55

    Trigger: an owner sells the company

    You hear about it when an owner sells the company, before commercial lenders do. Expect to give more than you get back here.

Block two

Where those people actually are

Ranked by how many of your best partners are in the room, and how much work each one can send you.

Start here

Vistage

Your partners are in this room: business attorneys, financial advisors, and business bankers.

Run CEO peer groups. You are buying advice, not leads, but the group turns into a warm list over time.

Paid peer group Monthly $2,000+/yr ~8 hrs/month
Find your local chapter →

Give someone nine choices and they pick none. If you do one thing from this page, do this.

  1. 01

    Vistage

    Paid peer group

    Your partners are in this room: business attorneys, financial advisors, and business bankers.

    Run CEO peer groups. You are buying advice, not leads, but the group turns into a warm list over time.

    Monthly $2,000+/yr ~8 hrs/month
    Chapter finder →
  2. 02

    Your city or county chamber of commerce

    Chamber of commerce

    Your partners are in this room: business attorneys, financial advisors, and business bankers.

    Too big and too broad on its own. The value is in one committee. Pick one and go every time. The same fifteen people show up, and they get to know you.

    Monthly Under $500/yr ~4 hrs/month
    Chapter finder →
  3. 03

    EO (Entrepreneurs' Organization)

    Paid peer group

    Your partners are in this room: business attorneys, financial advisors, and business brokers.

    Owners above a revenue bar, meeting in private. Few referrals, but the ones that happen are big and close fast.

    Monthly $2,000+/yr ~8 hrs/month
    Chapter finder →
  4. 04

    LinkedIn groups & local B2B communities

    Online community

    Your partners are in this room: business attorneys, business bankers, and bookkeepers.

    Works when your buyer has a job title. Useful comments on your partners' posts beat posting your own.

    Always on Free ~3 hrs/month
    Chapter finder →
  5. 05

    BNI

    Structured referral group

    One seat per category, so your competitors are excluded by rule and the seats around you are the partners above.

    The biggest referral group in the world. You meet every week. Only one person per job. They expect you to show up.

    Weekly $500–$2,000/yr ~8 hrs/month One seat per category
    Chapter finder →
  6. 06

    LeTip International

    Structured referral group

    One seat per category, so your competitors are excluded by rule and the seats around you are the partners above.

    Weekly referral chapters. One person per job. Strong with trades and home services.

    Weekly $500–$2,000/yr ~7 hrs/month One seat per category
    Chapter finder →
  7. 07

    Network In Action

    Structured referral group

    One seat per category, so your competitors are excluded by rule and the seats around you are the partners above.

    Referral groups that meet once a month. Good if you cannot give up a morning every week.

    Monthly $500–$2,000/yr ~3 hrs/month One seat per category
    Chapter finder →
  8. 08

    Master Networks

    Structured referral group

    One seat per category, so your competitors are excluded by rule and the seats around you are the partners above.

    Weekly chapters with one person per job. They spend more time teaching than most.

    Weekly $500–$2,000/yr ~7 hrs/month One seat per category
    Chapter finder →
The competitor trap

State CPA society

Most CPAs join this room first. It is also the one most likely to be the wrong pick. A CPA is the person most business owners trust most. Sponsors can go to chapter meetings and classes. Everyone in it does what you do. Join it for the training, the licences, and the ties to manufacturers. Do not join it for referrals, and do not join it instead of the rooms above.

State CPA society →

Let us be straight with you. For CPAs, a weekly referral group is not the best pick. Your partners gather in professional groups instead, so spend your time there. We would rather say that than sell you a seat you do not need.

Block three

Is your seat open?

Prime Time takes one cpa / accountant per chapter. Put in a South Florida ZIP above and we will show you which seats are open.

Add a ZIP code at the top of the page to see which seats are open.

Get the dates

Have the next meetings sent to you

The rooms above are the answer. This is when they meet. Tell us where to send it and we will email you the next dates for CPAs, with the one page plan.

We already know your trade and your area from this page, so there is nothing else to fill in. We do not ask for a phone number. Every email we send has an unsubscribe link.

Take this with you

Your one-page action plan

Five partners, five things to say, three rooms. Print it and keep it in the car.

Networking plan: CPA / Accountant

The five people who should be sending you clients

  1. Attorney Business & Corporate (Two-way)
    Shared trigger: somebody starts a company
  2. Financial Advisor (Two-way)
    Shared trigger: an owner sells the company
  3. Bookkeeper (You send them work)
    Shared trigger: somebody starts a company
  4. Business Banker (Two-way)
    Shared trigger: somebody starts a company
  5. Business Broker (Two-way)
    Shared trigger: an owner sells the company

The three rooms to be in

  1. Vistage: Your partners are in this room: business attorneys, financial advisors, and business bankers.
  2. Your city or county chamber of commerce: Your partners are in this room: business attorneys, financial advisors, and business bankers.
  3. EO (Entrepreneurs' Organization): Your partners are in this room: business attorneys, financial advisors, and business brokers.

Don't confuse this with networking: State CPA society. Learning and supplier access, not referrals.