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Commercial Property Manager: Best Referral Sources

Who should be sending you clients, and the rooms they are already sitting in.

Get the networking events worth showing up to

Tell us where you are. We will send you the best rooms for commercial property managers and the next meeting dates. Add a ZIP and this page will also show your local chapters and which seats are open.

Most business owners network where their competitors are, not where their referral partners are.

Your own trade group is for learning. Your partners' groups are where the work comes from. Everything below starts with one question. When something happens that makes people need commercial property managers, who else gets a call that same week?

Commercial property managers sell to other businesses, and most of the work starts when a business signs a lease or opens a location. It moves fast, so being the name already in hand matters more than being the cheapest. Clients come back, which makes one good introduction worth years.

What starts the work
  • New lease or locationwhen a business signs a lease or opens a location
  • Compliance deadline or inspectionwhen an inspection or compliance deadline lands
  • Building system failurewhen the AC dies, a pipe fails, or something in the building stops working
  • Water damage / leakwhen a pipe bursts or a roof starts leaking
  • Commercial property acquisitionwhen an investor or operator buys a commercial building
  • Storm damagewhen a named storm comes through
  • IT or network failurewhen the network, the phones, or the servers go down
Block one

Who should be sending you clients

Ranked by what starts the job, not by who sounds close to your trade.

  1. 01

    Facility Manager

    Two-way
    80

    Trigger: an inspection or compliance deadline lands

    You and facility managers both get the call when an inspection or compliance deadline lands, usually the same week. This one goes both ways.

  2. 02

    Community Association Manager (HOA / Condo)

    Two-way
    75

    Trigger: an inspection or compliance deadline lands

    You and community association managers both get the call when an inspection or compliance deadline lands, usually the same week. This one goes both ways.

  3. 03

    Commercial Real Estate Broker

    They send you work
    73

    Trigger: a business signs a lease or opens a location

    Commercial real estate brokers hear about it when a business signs a lease or opens a location, before you do. This one sends you work rather than trading it.

  4. 04

    Real Estate Investor

    They send you work
    64

    Trigger: an investor or operator buys a commercial building

    Real estate investors hear about it when an investor or operator buys a commercial building, before you do. This one sends you work rather than trading it.

  5. 05

    Restaurant / Food Service

    Two-way
    63

    Trigger: a business signs a lease or opens a location

    You and restaurants both get the call when a business signs a lease or opens a location, usually the same week. This one goes both ways.

  6. 06

    Hard Money / Private Lender

    They send you work
    61

    Trigger: an investor or operator buys a commercial building

    Private lenders hear about it when an investor or operator buys a commercial building, before you do. This one sends you work rather than trading it.

  7. 07

    Insurance Property & Casualty

    Two-way
    60

    Trigger: a business signs a lease or opens a location

    You and P&C insurance agents both get the call when a business signs a lease or opens a location, usually the same week. This one goes both ways.

  8. 08

    IT Services / Managed IT

    You send them work
    60

    Trigger: a business signs a lease or opens a location

    You hear about it when a business signs a lease or opens a location, before IT and managed service providers do. Expect to give more than you get back here.

  9. 09

    Business Banker

    Two-way
    59

    Trigger: an investor or operator buys a commercial building

    You and business bankers both get the call when an investor or operator buys a commercial building, usually the same week. This one goes both ways.

  10. 10

    Commercial Kitchen Equipment & Service

    You send them work
    58

    Trigger: a business signs a lease or opens a location

    You hear about it when a business signs a lease or opens a location, before commercial kitchen equipment companies do. Expect to give more than you get back here.

Block two

Where those people actually are

Ranked by how many of your best partners are in the room, and how much work each one can send you.

Start here

LinkedIn groups & local B2B communities

Your partners are in this room: facility managers, commercial real estate brokers, and real estate investors.

Works when your buyer has a job title. Useful comments on your partners' posts beat posting your own.

Online community Always on Free ~3 hrs/month
Find your local chapter →

Give someone nine choices and they pick none. If you do one thing from this page, do this.

  1. 01

    LinkedIn groups & local B2B communities

    Online community

    Your partners are in this room: facility managers, commercial real estate brokers, and real estate investors.

    Works when your buyer has a job title. Useful comments on your partners' posts beat posting your own.

    Always on Free ~3 hrs/month
    Chapter finder →
  2. 02

    Your city or county chamber of commerce

    Chamber of commerce

    Your partners are in this room: community association managers, commercial real estate brokers, and restaurants.

    Too big and too broad on its own. The value is in one committee. Pick one and go every time. The same fifteen people show up, and they get to know you.

    Monthly Under $500/yr ~4 hrs/month
    Chapter finder →
  3. 03

    NAIOP (Commercial Real Estate Development Association)

    Your partners' association

    Your partners are in this room: commercial real estate brokers and real estate investors.

    Developers, owners, and the money behind big projects. This is where a building exists before anyone digs.

    Monthly $500–$2,000/yr ~4 hrs/month
    Chapter finder →
  4. 04

    Software & platform user groups

    Vendor & supply chain

    Your partners are in this room: facility managers and IT and managed service providers.

    Groups for the software your customers use, like practice management, property management, and accounting. You meet people in the middle of a problem.

    Quarterly Free ~2 hrs/month
  5. 05

    Restaurant & lodging association

    Your partners' association

    Your partners are in this room: restaurants and commercial kitchen equipment companies.

    Restaurant and hotel owners. They replace equipment all the time, fail inspections often, and talk to each other more than almost anyone.

    Monthly Under $500/yr ~3 hrs/month
    Chapter finder →
  6. 06

    CAI (Community Associations Institute)

    Your partners' association

    Your partner is in this room: community association managers.

    Condo and HOA managers, board members, and management companies. One manager here can control hundreds of homes. They have a membership just for vendors, so you can join.

    Monthly Under $500/yr ~4 hrs/month
    Chapter finder →
  7. 07

    CAI chapter trade show & expo

    Event or trade show

    Your partner is in this room: community association managers.

    Hundreds of association managers and board members walking a vendor floor, there to find vendors. One of the few trade shows where a booth actually pays off.

    Annual $500–$2,000/yr ~2 hrs/month
    Chapter finder →
  8. 08

    A paid mastermind inside your own industry

    Paid peer group

    Your partners are in this room: real estate investors and private lenders.

    Owners in your trade from other cities, so nobody competes. No local referrals by design. The real payoff is running a better business.

    Quarterly $2,000+/yr ~4 hrs/month
The competitor trap

BOMA (Building Owners and Managers Association)

Most commercial property managers join this room first. It is also the one most likely to be the wrong pick. People who own and run office buildings. Vendors can join, and the local chapters run events just for them. Everyone in it does what you do. Join it for the training, the licences, and the ties to manufacturers. Do not join it for referrals, and do not join it instead of the rooms above.

BOMA (Building Owners and Managers Association) →

Let us be straight with you. For commercial property managers, a weekly referral group is not the best pick. Your partners gather in professional groups instead, so spend your time there. We would rather say that than sell you a seat you do not need.

Block three

Is your seat open?

Prime Time takes one commercial property manager per chapter. Put in a South Florida ZIP above and we will show you which seats are open.

Add a ZIP code at the top of the page to see which seats are open.

Get the dates

Have the next meetings sent to you

The rooms above are the answer. This is when they meet. Tell us where to send it and we will email you the next dates for commercial property managers, with the one page plan.

We already know your trade and your area from this page, so there is nothing else to fill in. We do not ask for a phone number. Every email we send has an unsubscribe link.

Take this with you

Your one-page action plan

Five partners, five things to say, three rooms. Print it and keep it in the car.

Networking plan: Commercial Property Manager

The five people who should be sending you clients

  1. Facility Manager (Two-way)
    Shared trigger: an inspection or compliance deadline lands
  2. Community Association Manager (HOA / Condo) (Two-way)
    Shared trigger: an inspection or compliance deadline lands
  3. Commercial Real Estate Broker (They send you work)
    Shared trigger: a business signs a lease or opens a location
  4. Real Estate Investor (They send you work)
    Shared trigger: an investor or operator buys a commercial building
  5. Restaurant / Food Service (Two-way)
    Shared trigger: a business signs a lease or opens a location

The three rooms to be in

  1. LinkedIn groups & local B2B communities: Your partners are in this room: facility managers, commercial real estate brokers, and real estate investors.
  2. Your city or county chamber of commerce: Your partners are in this room: community association managers, commercial real estate brokers, and restaurants.
  3. NAIOP (Commercial Real Estate Development Association): Your partners are in this room: commercial real estate brokers and real estate investors.

Don't confuse this with networking: BOMA (Building Owners and Managers Association). Learning and supplier access, not referrals.