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Bookkeeper: Best Referral Sources

Who should be sending you clients, and the rooms they are already sitting in.

Get the networking events worth showing up to

Tell us where you are. We will send you the best rooms for bookkeepers and the next meeting dates. Add a ZIP and this page will also show your local chapters and which seats are open.

Most business owners network where their competitors are, not where their referral partners are.

Your own trade group is for learning. Your partners' groups are where the work comes from. Everything below starts with one question. When something happens that makes people need bookkeepers, who else gets a call that same week?

Bookkeepers sell to other businesses, and most of the work starts when somebody starts a company. People take their time deciding, so a recommendation carries most of the weight. Clients come back, which makes one good introduction worth years.

What starts the work
  • Business formationwhen somebody starts a company
  • First hire / payrollwhen a business puts its first employee on payroll
  • Tax notice or auditwhen a letter shows up from the IRS
  • Financing or refinancewhen somebody needs a loan closed
  • Sale of a businesswhen an owner sells the company
Block one

Who should be sending you clients

Ranked by what starts the job, not by who sounds close to your trade.

  1. 01

    CPA / Accountant

    They send you work
    87

    Trigger: somebody starts a company

    CPAs hear about it when somebody starts a company, before you do. This one sends you work rather than trading it.

  2. 02

    Attorney Business & Corporate

    They send you work
    80

    Trigger: somebody starts a company

    Business attorneys hear about it when somebody starts a company, before you do. This one sends you work rather than trading it.

  3. 03

    Business Banker

    They send you work
    75

    Trigger: somebody starts a company

    Business bankers hear about it when somebody starts a company, before you do. This one sends you work rather than trading it.

  4. 04

    Restaurant / Food Service

    They send you work
    69

    Trigger: somebody starts a company

    Restaurants hear about it when somebody starts a company, before you do. This one sends you work rather than trading it.

  5. 05

    Real Estate Investor

    They send you work
    64

    Trigger: somebody needs a loan closed

    Real estate investors hear about it when somebody needs a loan closed, before you do. This one sends you work rather than trading it.

  6. 06

    Hard Money / Private Lender

    They send you work
    64

    Trigger: somebody needs a loan closed

    Private lenders hear about it when somebody needs a loan closed, before you do. This one sends you work rather than trading it.

  7. 07

    Staffing / Recruiting

    Two-way
    63

    Trigger: a business puts its first employee on payroll

    You and staffing and recruiting firms both get the call when a business puts its first employee on payroll, usually the same week. This one goes both ways.

  8. 08

    Payroll Services

    Two-way
    61

    Trigger: somebody starts a company

    You and payroll providers both get the call when somebody starts a company, usually the same week. This one goes both ways.

  9. 09

    Medical Billing & Practice Management

    Two-way
    61

    Trigger: somebody starts a company

    You and medical billing companies both get the call when somebody starts a company, usually the same week. This one goes both ways.

  10. 10

    Insurance Health & Benefits

    Two-way
    61

    Trigger: somebody starts a company

    You and health and benefits brokers both get the call when somebody starts a company, usually the same week. This one goes both ways.

Block two

Where those people actually are

Ranked by how many of your best partners are in the room, and how much work each one can send you.

Start here

LinkedIn groups & local B2B communities

Your partners are in this room: CPAs, business attorneys, and business bankers.

Works when your buyer has a job title. Useful comments on your partners' posts beat posting your own.

Online community Always on Free ~3 hrs/month
Find your local chapter →

Give someone nine choices and they pick none. If you do one thing from this page, do this.

  1. 01

    LinkedIn groups & local B2B communities

    Online community

    Your partners are in this room: CPAs, business attorneys, and business bankers.

    Works when your buyer has a job title. Useful comments on your partners' posts beat posting your own.

    Always on Free ~3 hrs/month
    Chapter finder →
  2. 02

    Vistage

    Paid peer group

    Your partners are in this room: CPAs, business attorneys, and business bankers.

    Run CEO peer groups. You are buying advice, not leads, but the group turns into a warm list over time.

    Monthly $2,000+/yr ~8 hrs/month
    Chapter finder →
  3. 03

    Your city or county chamber of commerce

    Chamber of commerce

    Your partners are in this room: CPAs, business attorneys, and business bankers.

    Too big and too broad on its own. The value is in one committee. Pick one and go every time. The same fifteen people show up, and they get to know you.

    Monthly Under $500/yr ~4 hrs/month
    Chapter finder →
  4. 04

    SHRM local chapter

    Your partners' association

    Your partners are in this room: staffing and recruiting firms, health and benefits brokers, and payroll providers.

    HR managers. They buy benefits, training, staffing, background checks, and legal help.

    Monthly Under $500/yr ~3 hrs/month
    Chapter finder →
  5. 05

    BNI

    Structured referral group

    One seat per category, so your competitors are excluded by rule and the seats around you are the partners above.

    The biggest referral group in the world. You meet every week. Only one person per job. They expect you to show up.

    Weekly $500–$2,000/yr ~8 hrs/month One seat per category
    Chapter finder →
  6. 06

    LeTip International

    Structured referral group

    One seat per category, so your competitors are excluded by rule and the seats around you are the partners above.

    Weekly referral chapters. One person per job. Strong with trades and home services.

    Weekly $500–$2,000/yr ~7 hrs/month One seat per category
    Chapter finder →
  7. 07

    Network In Action

    Structured referral group

    One seat per category, so your competitors are excluded by rule and the seats around you are the partners above.

    Referral groups that meet once a month. Good if you cannot give up a morning every week.

    Monthly $500–$2,000/yr ~3 hrs/month One seat per category
    Chapter finder →
  8. 08

    Master Networks

    Structured referral group

    One seat per category, so your competitors are excluded by rule and the seats around you are the partners above.

    Weekly chapters with one person per job. They spend more time teaching than most.

    Weekly $500–$2,000/yr ~7 hrs/month One seat per category
    Chapter finder →
The competitor trap

State CPA society

Most bookkeepers join this room first. It is also the one most likely to be the wrong pick. A CPA is the person most business owners trust most. Sponsors can go to chapter meetings and classes. Everyone in it does what you do. Join it for the training, the licences, and the ties to manufacturers. Do not join it for referrals, and do not join it instead of the rooms above.

State CPA society →

Let us be straight with you. For bookkeepers, a weekly referral group is not the best pick. Your partners gather in professional groups instead, so spend your time there. We would rather say that than sell you a seat you do not need.

Block three

Is your seat open?

Prime Time takes one bookkeeper per chapter. Put in a South Florida ZIP above and we will show you which seats are open.

Add a ZIP code at the top of the page to see which seats are open.

Get the dates

Have the next meetings sent to you

The rooms above are the answer. This is when they meet. Tell us where to send it and we will email you the next dates for bookkeepers, with the one page plan.

We already know your trade and your area from this page, so there is nothing else to fill in. We do not ask for a phone number. Every email we send has an unsubscribe link.

Take this with you

Your one-page action plan

Five partners, five things to say, three rooms. Print it and keep it in the car.

Networking plan: Bookkeeper

The five people who should be sending you clients

  1. CPA / Accountant (They send you work)
    Shared trigger: somebody starts a company
  2. Attorney Business & Corporate (They send you work)
    Shared trigger: somebody starts a company
  3. Business Banker (They send you work)
    Shared trigger: somebody starts a company
  4. Restaurant / Food Service (They send you work)
    Shared trigger: somebody starts a company
  5. Real Estate Investor (They send you work)
    Shared trigger: somebody needs a loan closed

The three rooms to be in

  1. LinkedIn groups & local B2B communities: Your partners are in this room: CPAs, business attorneys, and business bankers.
  2. Vistage: Your partners are in this room: CPAs, business attorneys, and business bankers.
  3. Your city or county chamber of commerce: Your partners are in this room: CPAs, business attorneys, and business bankers.

Don't confuse this with networking: State CPA society. Learning and supplier access, not referrals.